How to connect Google Analytics and NetSuite
Create a New Scenario to Connect Google Analytics and NetSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or NetSuite will be your first step. To do this, click "Choose an app," find Google Analytics or NetSuite, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the NetSuite Node
Next, click the plus (+) icon on the Google Analytics node, select NetSuite from the list of available apps, and choose the action you need from the list of nodes within NetSuite.

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Authenticate NetSuite
Now, click the NetSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NetSuite settings. Authentication allows you to use NetSuite through Latenode.
Configure the Google Analytics and NetSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and NetSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Analytics, NetSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and NetSuite integration works as expected. Depending on your setup, data should flow between Google Analytics and NetSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and NetSuite
Google Analytics + Slack: When a Google Analytics report indicates a surge in website traffic (defined by the report criteria), a message is sent to a specified Slack channel alerting the sales team.
NetSuite + Google Analytics + Google Sheets: This flow executes a saved search in NetSuite to retrieve revenue data. It then runs a report in Google Analytics to get website conversion data. Finally, the retrieved data from both sources is added as a new row to a specified Google Sheet for consolidated reporting.
Google Analytics and NetSuite integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About NetSuite
Sync NetSuite data with other apps using Latenode. Automate order processing, inventory updates, or financial reporting. Connect NetSuite to your CRM, marketing tools, or database. Use Latenode's visual editor and custom code options for precise control and scalable workflows, avoiding manual data entry and errors. Integrate complex logic easily.
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See how Latenode works
FAQ Google Analytics and NetSuite
How can I connect my Google Analytics account to NetSuite using Latenode?
To connect your Google Analytics account to NetSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and NetSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website conversions in NetSuite automatically?
Yes, with Latenode you can automatically send Google Analytics conversion data to NetSuite, enriching customer profiles and improving sales attribution analysis using our visual flow builder.
What types of tasks can I perform by integrating Google Analytics with NetSuite?
Integrating Google Analytics with NetSuite allows you to perform various tasks, including:
- Automatically creating NetSuite leads from Google Analytics form submissions.
- Updating NetSuite customer records with Google Analytics engagement metrics.
- Triggering personalized email campaigns in NetSuite based on Google Analytics data.
- Generating sales reports in NetSuite using Google Analytics website data.
- Analyzing website traffic sources and their impact on NetSuite revenue.
How do I ensure data accuracy when transferring Google Analytics data?
Latenode's data mapping features allow precise control, ensuring accurate data transfer. Validate and transform data using our built-in functions.
Are there any limitations to the Google Analytics and NetSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require custom configuration.
- Data sampling in Google Analytics can affect accuracy with very large datasets.
- Complex custom fields in NetSuite might need specific mapping adjustments.