How to connect Google Analytics and NoCRM
Create a New Scenario to Connect Google Analytics and NoCRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or NoCRM will be your first step. To do this, click "Choose an app," find Google Analytics or NoCRM, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the NoCRM Node
Next, click the plus (+) icon on the Google Analytics node, select NoCRM from the list of available apps, and choose the action you need from the list of nodes within NoCRM.

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NoCRM
Authenticate NoCRM
Now, click the NoCRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NoCRM settings. Authentication allows you to use NoCRM through Latenode.
Configure the Google Analytics and NoCRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and NoCRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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NoCRM
Trigger on Webhook
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Google Analytics
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, NoCRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and NoCRM integration works as expected. Depending on your setup, data should flow between Google Analytics and NoCRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and NoCRM
Google Analytics + NoCRM + Slack: When a new lead is created in NoCRM, trigger a Google Analytics report to track the traffic source. Based on the report data, send a Slack message to the relevant team channel with details about the new lead and its traffic source.
NoCRM + Google Analytics + Google Sheets: When a lead's status changes in NoCRM, log the deal in Google Sheets along with traffic source data obtained by running a Google Analytics report. This provides a comprehensive record of deal progression and marketing attribution.
Google Analytics and NoCRM integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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See how Latenode works
FAQ Google Analytics and NoCRM
How can I connect my Google Analytics account to NoCRM using Latenode?
To connect your Google Analytics account to NoCRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and NoCRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create NoCRM leads from Google Analytics conversions?
Yes, you can! Latenode allows you to automatically trigger lead creation in NoCRM based on conversion events tracked in Google Analytics, streamlining your sales process and boosting efficiency.
What types of tasks can I perform by integrating Google Analytics with NoCRM?
Integrating Google Analytics with NoCRM allows you to perform various tasks, including:
- Create new NoCRM leads based on specific Google Analytics goals.
- Update NoCRM lead details with Google Analytics user behavior data.
- Trigger email sequences in NoCRM for high-value Google Analytics users.
- Segment NoCRM leads based on Google Analytics traffic source.
- Send reports to NoCRM about best-performing Google Analytics campaigns.
How does Latenode handle Google Analytics data privacy?
Latenode provides tools to comply with data privacy regulations while integrating Google Analytics. Configure data masking and anonymization within your workflows.
Are there any limitations to the Google Analytics and NoCRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Analytics data import is subject to API limits.
- Complex Google Analytics segments require careful workflow design.
- Custom fields in NoCRM may need specific data type handling.