Google Analytics and Omnisend Integration

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Track website visitor behavior in Google Analytics and trigger personalized email campaigns in Omnisend. Latenode's visual editor makes complex segmentation simple, while affordable execution costs keep marketing automation budget-friendly.

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Google Analytics

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Omnisend

Create a New Scenario to Connect Google Analytics and Omnisend

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Omnisend will be your first step. To do this, click "Choose an app," find Google Analytics or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Google Analytics node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Google Analytics

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Omnisend

Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Google Analytics

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Omnisend

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Connect Omnisend

Sign In

Run node once

Configure the Google Analytics and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Omnisend Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Analytics and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Omnisend integration works as expected. Depending on your setup, data should flow between Google Analytics and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Omnisend

Google Analytics + Omnisend + Google Sheets: Track key events in Google Analytics. Upon the creation of a key event, create or update a contact in Omnisend with the relevant user data. Log this contact creation/update and the key event details in a Google Sheet for tracking and analysis.

Omnisend + Google Analytics + Facebook Ads Campaign Management: When a customer triggers a custom event in Omnisend, run a report in Google Analytics to gather user behavior data. Update the Facebook Ads Campaign to target this user with a personalized ad based on the gathered behavior data.

Google Analytics and Omnisend integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

See how Latenode works

FAQ Google Analytics and Omnisend

How can I connect my Google Analytics account to Omnisend using Latenode?

To connect your Google Analytics account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger email campaigns based on Google Analytics goals?

Yes, you can! Latenode allows you to trigger Omnisend campaigns when a Google Analytics goal is reached, automatically engaging users based on their website behavior. Use our no-code blocks and JavaScript steps.

What types of tasks can I perform by integrating Google Analytics with Omnisend?

Integrating Google Analytics with Omnisend allows you to perform various tasks, including:

  • Send personalized emails based on website browsing behavior.
  • Trigger cart abandonment emails using Google Analytics data.
  • Update contact properties in Omnisend from Google Analytics events.
  • Segment your Omnisend audience based on Google Analytics metrics.
  • Create custom reports combining data from both platforms.

How do I track email campaign performance from Omnisend in Google Analytics?

Latenode lets you send Omnisend campaign data to Google Analytics automatically. Enhance your analytics without code, using our flexible workflows.

Are there any limitations to the Google Analytics and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics might not be immediately available.
  • Advanced segmentation options may require custom JavaScript coding.
  • Real-time data synchronization depends on the API limits of both services.

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