How to connect Google Analytics and OpenPhone
Create a New Scenario to Connect Google Analytics and OpenPhone
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or OpenPhone will be your first step. To do this, click "Choose an app," find Google Analytics or OpenPhone, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenPhone Node
Next, click the plus (+) icon on the Google Analytics node, select OpenPhone from the list of available apps, and choose the action you need from the list of nodes within OpenPhone.

Google Analytics
⚙
OpenPhone
Authenticate OpenPhone
Now, click the OpenPhone node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenPhone settings. Authentication allows you to use OpenPhone through Latenode.
Configure the Google Analytics and OpenPhone Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and OpenPhone Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
OpenPhone
Trigger on Webhook
⚙
Google Analytics
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Analytics, OpenPhone, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and OpenPhone integration works as expected. Depending on your setup, data should flow between Google Analytics and OpenPhone (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and OpenPhone
Google Analytics + Slack + OpenPhone: When Google Analytics detects a key event (e.g., campaign goal reached), a message is sent to a designated Slack channel to alert the sales team. The sales team can then use OpenPhone to contact leads.
OpenPhone + Google Analytics + HubSpot: When a call ends in OpenPhone, log the call details as a call engagement in HubSpot and associate it with the contact. Simultaneously, use Google Analytics to track website visit duration using call data for enhanced user behavior analysis.
Google Analytics and OpenPhone integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
Similar apps
Related categories
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
Related categories
See how Latenode works
FAQ Google Analytics and OpenPhone
How can I connect my Google Analytics account to OpenPhone using Latenode?
To connect your Google Analytics account to OpenPhone on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and OpenPhone accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track phone leads from specific marketing campaigns?
Yes, you can! With Latenode, automatically log OpenPhone calls as Google Analytics events for campaign attribution. This provides insights into campaign ROI and lead quality.
What types of tasks can I perform by integrating Google Analytics with OpenPhone?
Integrating Google Analytics with OpenPhone allows you to perform various tasks, including:
- Automatically logging OpenPhone calls as events in Google Analytics.
- Sending SMS surveys via OpenPhone after specific Google Analytics events.
- Updating Google Analytics with OpenPhone call outcome data.
- Triggering OpenPhone SMS alerts based on Google Analytics goal completions.
- Creating custom reports combining web analytics and phone activity.
Can I use custom JavaScript for advanced data transformations?
Yes! Latenode allows you to use JavaScript code blocks to transform data from Google Analytics and OpenPhone,enabling advanced filtering and formatting.
Are there any limitations to the Google Analytics and OpenPhone integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer may experience delays due to API rate limits.
- Complex data transformations might require advanced JavaScript knowledge.
- Historical data import from OpenPhone to Google Analytics may require manual processing.