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Enrich Ortto profiles with Google Analytics data for personalized marketing. Latenode's visual editor makes complex data transformations easy, while affordable execution-based pricing helps scale custom workflows.
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Create a New Scenario to Connect Google Analytics and Ortto
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Ortto will be your first step. To do this, click "Choose an app," find Google Analytics or Ortto, and select the appropriate trigger to start the scenario.
Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.
Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Google Analytics node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.
Google Analytics
โ
Ortto
Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Google Analytics and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Ortto, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Google Analytics and Ortto integration works as expected. Depending on your setup, data should flow between Google Analytics and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Analytics + Ortto + Google Sheets: When a key event is created in Google Analytics, this triggers an update or creation of a person profile in Ortto. Key data from this event and profile update are then logged in Google Sheets for reporting purposes.
Ortto + Google Analytics + Slack: When a new activity event occurs in Ortto, run a report in Google Analytics to analyze the source of the activity. Then, send a tailored notification to the relevant teams in Slack with the analytics data.
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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How can I connect my Google Analytics account to Ortto using Latenode?
To connect your Google Analytics account to Ortto on Latenode, follow these steps:
Can I trigger Ortto campaigns from Google Analytics goals?
Yes, you can! Latenode lets you trigger Ortto campaigns based on Google Analytics goals, automating personalized marketing based on user behavior. This enables highly targeted engagement.
What types of tasks can I perform by integrating Google Analytics with Ortto?
Integrating Google Analytics with Ortto allows you to perform various tasks, including:
Can I use custom JavaScript with Google Analytics data in Latenode?
Yes! Latenode allows you to use custom JavaScript to transform Google Analytics data before sending it to Ortto, offering unmatched flexibility.
Are there any limitations to the Google Analytics and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: