Google Analytics and Ortto Integration

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Google Analytics

Ortto

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Ortto

Create a New Scenario to Connect Google Analytics and Ortto

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Ortto will be your first step. To do this, click "Choose an app," find Google Analytics or Ortto, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Ortto Node

Next, click the plus (+) icon on the Google Analytics node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Google Analytics

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Ortto

Authenticate Ortto

Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.

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Google Analytics

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Ortto

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Connect Ortto

Sign In

Run node once

Configure the Google Analytics and Ortto Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Ortto Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Ortto Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Analytics, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Ortto integration works as expected. Depending on your setup, data should flow between Google Analytics and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Ortto

Google Analytics + Ortto + Google Sheets: When a key event is created in Google Analytics, this triggers an update or creation of a person profile in Ortto. Key data from this event and profile update are then logged in Google Sheets for reporting purposes.

Ortto + Google Analytics + Slack: When a new activity event occurs in Ortto, run a report in Google Analytics to analyze the source of the activity. Then, send a tailored notification to the relevant teams in Slack with the analytics data.

Google Analytics and Ortto integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Ortto

Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.

See how Latenode works

FAQ Google Analytics and Ortto

How can I connect my Google Analytics account to Ortto using Latenode?

To connect your Google Analytics account to Ortto on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Ortto accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Ortto campaigns from Google Analytics goals?

Yes, you can! Latenode lets you trigger Ortto campaigns based on Google Analytics goals, automating personalized marketing based on user behavior. This enables highly targeted engagement.

What types of tasks can I perform by integrating Google Analytics with Ortto?

Integrating Google Analytics with Ortto allows you to perform various tasks, including:

  • Automatically add new website visitors to Ortto as people.
  • Update user data in Ortto based on Google Analytics events.
  • Trigger personalized email sequences based on website behavior.
  • Segment Ortto audiences based on Google Analytics demographics.
  • Send lead scores to Ortto from Google Analytics engagement metrics.

Can I use custom JavaScript with Google Analytics data in Latenode?

Yes! Latenode allows you to use custom JavaScript to transform Google Analytics data before sending it to Ortto, offering unmatched flexibility.

Are there any limitations to the Google Analytics and Ortto integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics may require custom handling.
  • Complex Google Analytics segments may need to be recreated in Ortto.
  • Data sampling in Google Analytics can affect Ortto data accuracy.

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