How to connect Google Analytics and QuestionPro
Create a New Scenario to Connect Google Analytics and QuestionPro
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or QuestionPro will be your first step. To do this, click "Choose an app," find Google Analytics or QuestionPro, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the QuestionPro Node
Next, click the plus (+) icon on the Google Analytics node, select QuestionPro from the list of available apps, and choose the action you need from the list of nodes within QuestionPro.

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Authenticate QuestionPro
Now, click the QuestionPro node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your QuestionPro settings. Authentication allows you to use QuestionPro through Latenode.
Configure the Google Analytics and QuestionPro Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and QuestionPro Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Analytics, QuestionPro, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and QuestionPro integration works as expected. Depending on your setup, data should flow between Google Analytics and QuestionPro (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and QuestionPro
Google Analytics + QuestionPro + Google Sheets: Capture website visitor data using Google Analytics, trigger feedback surveys in QuestionPro based on specific events, and store survey results along with visitor data in a Google Sheet.
QuestionPro + Google Analytics + Slack: When survey scores from QuestionPro fall below a threshold, flag relevant Google Analytics metrics (like bounce rate or session duration) and notify the marketing team via a Slack channel.
Google Analytics and QuestionPro integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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See how Latenode works
FAQ Google Analytics and QuestionPro
How can I connect my Google Analytics account to QuestionPro using Latenode?
To connect your Google Analytics account to QuestionPro on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and QuestionPro accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze survey responses against website traffic data using Google Analytics and QuestionPro integration?
Yes, you can! Latenode allows you to blend data from both for deeper insights. Enhance marketing campaigns by understanding which traffic sources yield higher survey satisfaction.
What types of tasks can I perform by integrating Google Analytics with QuestionPro?
Integrating Google Analytics with QuestionPro allows you to perform various tasks, including:
- Triggering surveys based on user behavior tracked in Google Analytics.
- Sending Google Analytics events when surveys are completed in QuestionPro.
- Updating user profiles in QuestionPro with Google Analytics data.
- Generating reports combining website analytics and survey feedback.
- Analyzing the correlation between traffic sources and survey satisfaction.
Can I automate data exports from Google Analytics into QuestionPro?
Yes! Latenode's no-code data transformation tools enable seamless data transfer, updating QuestionPro with insights from Google Analytics automatically.
Are there any limitations to the Google Analytics and QuestionPro integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Analytics and QuestionPro APIs may affect performance.
- Custom dimensions and metrics require proper mapping for accurate data transfer.
- Historical data migration may require manual configuration or custom scripting.