How to connect Google Analytics and ReachInbox
Create a New Scenario to Connect Google Analytics and ReachInbox
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or ReachInbox will be your first step. To do this, click "Choose an app," find Google Analytics or ReachInbox, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ReachInbox Node
Next, click the plus (+) icon on the Google Analytics node, select ReachInbox from the list of available apps, and choose the action you need from the list of nodes within ReachInbox.

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ReachInbox
Authenticate ReachInbox
Now, click the ReachInbox node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ReachInbox settings. Authentication allows you to use ReachInbox through Latenode.
Configure the Google Analytics and ReachInbox Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and ReachInbox Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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ReachInbox
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, ReachInbox, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and ReachInbox integration works as expected. Depending on your setup, data should flow between Google Analytics and ReachInbox (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and ReachInbox
Google Analytics + ReachInbox + Slack: When Google Analytics detects a significant spike in website traffic, ReachInbox adds a welcome lead to a specific campaign to engage new visitors. Slack then sends a notification to a dedicated channel alerting the team of the traffic spike and the proactive engagement.
ReachInbox + Google Analytics + HubSpot: When a new lead is added in ReachInbox, track this information by creating or updating a contact in HubSpot. Log the interaction as an event in Google Analytics to understand campaign performance. This helps attribute conversions and track the ROI of ReachInbox campaigns.
Google Analytics and ReachInbox integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About ReachInbox
ReachInbox + Latenode: Automate cold outreach & personalize follow-ups at scale. Trigger campaigns from new leads, scraped data, or CRM updates. Latenode manages complex logic (filtering, scheduling, AI content creation) while ReachInbox handles email sending. Optimize deliverability and engagement in automated workflows.
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See how Latenode works
FAQ Google Analytics and ReachInbox
How can I connect my Google Analytics account to ReachInbox using Latenode?
To connect your Google Analytics account to ReachInbox on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and ReachInbox accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate personalized ReachInbox messages based on Google Analytics events?
Yes, with Latenode you can! Trigger ReachInbox messages based on Google Analytics data, offering personalized experiences. Use our visual editor for easy setup, no coding needed.
What types of tasks can I perform by integrating Google Analytics with ReachInbox?
Integrating Google Analytics with ReachInbox allows you to perform various tasks, including:
- Send targeted ReachInbox messages to users based on website behavior.
- Track ReachInbox campaign performance using Google Analytics events.
- Automatically add high-value website visitors to ReachInbox campaigns.
- Personalize ReachInbox content using Google Analytics user data.
- Analyze ROI of ReachInbox campaigns with website conversion data.
What Google Analytic metrics can I access within Latenode workflows?
You can access key metrics like pageviews, sessions, bounce rate, and conversion rates to trigger automated actions inside ReachInbox.
Are there any limitations to the Google Analytics and ReachInbox integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API limits of both platforms.
- Complex data transformations might require custom JavaScript code.
- Historical data import may be limited by Google Analytics API restrictions.