How to connect Google Analytics and Recruitee
Create a New Scenario to Connect Google Analytics and Recruitee
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Recruitee will be your first step. To do this, click "Choose an app," find Google Analytics or Recruitee, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Recruitee Node
Next, click the plus (+) icon on the Google Analytics node, select Recruitee from the list of available apps, and choose the action you need from the list of nodes within Recruitee.

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Recruitee
Authenticate Recruitee
Now, click the Recruitee node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Recruitee settings. Authentication allows you to use Recruitee through Latenode.
Configure the Google Analytics and Recruitee Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Recruitee Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Recruitee
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Recruitee, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Recruitee integration works as expected. Depending on your setup, data should flow between Google Analytics and Recruitee (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Recruitee
Google Analytics + Slack + Recruitee: When website traffic significantly increases based on a Google Analytics report, a message is sent to a designated Slack channel to alert the HR team. This prompt allows them to proactively adjust recruiting needs.
Recruitee + Google Analytics + Google Sheets: When a new candidate is added in Recruitee, track their source data by creating a key event in Google Analytics. Simultaneously, store this candidate source data in a Google Sheet for comprehensive reporting and analysis.
Google Analytics and Recruitee integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Recruitee
Automate your hiring process with Recruitee in Latenode. Trigger workflows on new applications to screen candidates, send automated messages, and update other systems. Connect Recruitee to HR tools for seamless data flow and custom talent pipelines. Simplify recruiting tasks using Latenode's visual editor and scaling options.
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FAQ Google Analytics and Recruitee
How can I connect my Google Analytics account to Recruitee using Latenode?
To connect your Google Analytics account to Recruitee on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Recruitee accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track candidate source performance using Google Analytics data in Recruitee?
Yes, you can! Latenode enables this, sending Google Analytics data to Recruitee. Understand which sources drive top candidates, improving your recruitment ROI.
What types of tasks can I perform by integrating Google Analytics with Recruitee?
Integrating Google Analytics with Recruitee allows you to perform various tasks, including:
- Automatically updating Recruitee with website traffic data.
- Triggering actions in Recruitee based on Google Analytics goals.
- Analyzing candidate drop-off rates using Google Analytics events.
- Creating reports combining recruitment and website performance.
- Sending personalized emails based on website activity.
What Google Analytics metrics can I access within Latenode workflows?
Latenode gives you access to user counts, session durations, bounce rates, goal completions, and more, all within your workflows.
Are there any limitations to the Google Analytics and Recruitee integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Analytics may require custom scripting.
- Real-time data updates are subject to Google Analytics API rate limits.
- Complex data transformations might necessitate JavaScript coding.