How to connect Google Analytics and RocketReach
Create a New Scenario to Connect Google Analytics and RocketReach
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or RocketReach will be your first step. To do this, click "Choose an app," find Google Analytics or RocketReach, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the RocketReach Node
Next, click the plus (+) icon on the Google Analytics node, select RocketReach from the list of available apps, and choose the action you need from the list of nodes within RocketReach.

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RocketReach

Authenticate RocketReach
Now, click the RocketReach node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your RocketReach settings. Authentication allows you to use RocketReach through Latenode.
Configure the Google Analytics and RocketReach Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and RocketReach Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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RocketReach
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, RocketReach, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and RocketReach integration works as expected. Depending on your setup, data should flow between Google Analytics and RocketReach (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and RocketReach
Google Analytics + RocketReach + Slack: When a key event is triggered in Google Analytics, RocketReach finds the person associated with the event. Slack then sends a direct message to a pre-defined channel, alerting the sales team.
RocketReach + Google Analytics + Salesforce: When a new lead is created in Salesforce, RocketReach attempts to find contact information for the lead. Then Google Analytics runs a report to determine website activity, and that data is used to update the lead record in Salesforce.
Google Analytics and RocketReach integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About RocketReach
Find verified contact data with RocketReach, then automate outreach in Latenode. Build workflows that instantly add leads to your CRM, trigger personalized email sequences, and update spreadsheets. Stop manual data entry and scale lead generation with no-code ease, paying only for execution time.
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See how Latenode works
FAQ Google Analytics and RocketReach
How can I connect my Google Analytics account to RocketReach using Latenode?
To connect your Google Analytics account to RocketReach on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and RocketReach accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Google Analytics data with RocketReach contact details?
Yes, you can! Latenode lets you automatically enrich visitor data from Google Analytics with up-to-date contact information from RocketReach, creating highly targeted outreach campaigns.
What types of tasks can I perform by integrating Google Analytics with RocketReach?
Integrating Google Analytics with RocketReach allows you to perform various tasks, including:
- Automatically add new leads from Google Analytics to RocketReach.
- Enrich Google Analytics user data with RocketReach contact information.
- Trigger personalized email campaigns based on website behavior.
- Analyze website traffic and identify key decision-makers.
- Create custom reports combining web analytics and contact details.
Can I filter Google Analytics data before sending it to RocketReach?
Yes, with Latenode's visual editor, you can apply filters and transformations to Google Analytics data before it reaches RocketReach, ensuring accuracy.
Are there any limitations to the Google Analytics and RocketReach integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- RocketReach contact limits may apply based on your subscription plan.
- Google Analytics data sampling can impact the accuracy of larger datasets.
- Initial integration setup requires administrative access to both platforms.