Google Analytics and Salesmate Integration

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Connect Google Analytics to Salesmate and qualify leads based on website behavior. Latenode's visual editor simplifies complex logic. Scale affordably by paying only for execution time and drive sales with better insights.

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Google Analytics

Salesmate

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Salesmate

Create a New Scenario to Connect Google Analytics and Salesmate

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Salesmate will be your first step. To do this, click "Choose an app," find Google Analytics or Salesmate, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In
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Run node once

Add the Salesmate Node

Next, click the plus (+) icon on the Google Analytics node, select Salesmate from the list of available apps, and choose the action you need from the list of nodes within Salesmate.

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Salesmate

Authenticate Salesmate

Now, click the Salesmate node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesmate settings. Authentication allows you to use Salesmate through Latenode.

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Connect Salesmate

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Run node once

Configure the Google Analytics and Salesmate Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Salesmate Oauth 2.0

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Select an action *

Select

Map

The action ID

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Run node once

Set Up the Google Analytics and Salesmate Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Salesmate, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Google Analytics and Salesmate integration works as expected. Depending on your setup, data should flow between Google Analytics and Salesmate (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Salesmate

Google Analytics + Salesmate + Google Sheets: When a key event is triggered in Google Analytics, search for an existing contact in Salesmate. If the contact exists, update the contact information. Finally, log the event and contact update in a Google Sheet.

Salesmate + Google Analytics + Slack: When a deal closes in Salesmate, run a report in Google Analytics to track the traffic source for that customer. Send a Slack message to a channel with details of the closed deal and traffic source.

Google Analytics and Salesmate integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Salesmate

Automate Salesmate tasks within Latenode to streamline sales processes. Trigger actions like lead creation or deal updates based on events in other apps. Connect Salesmate to your marketing stack, enrich data, and manage follow-ups using visual workflows and custom logic, avoiding manual data entry. Scale your sales automation without code, paying only for execution time.

See how Latenode works

FAQ Google Analytics and Salesmate

How can I connect my Google Analytics account to Salesmate using Latenode?

To connect your Google Analytics account to Salesmate on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Salesmate accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Salesmate actions from Google Analytics events?

Yes, you can! Latenode allows triggering Salesmate actions from Google Analytics events, automatically updating customer data for enhanced lead management and personalized engagement.

What types of tasks can I perform by integrating Google Analytics with Salesmate?

Integrating Google Analytics with Salesmate allows you to perform various tasks, including:

  • Creating new Salesmate leads from high-value Google Analytics conversions.
  • Updating Salesmate deal stages based on user behavior tracked in Google Analytics.
  • Sending personalized email campaigns via Salesmate based on Google Analytics data.
  • Adding tags to Salesmate contacts based on Google Analytics website activity.
  • Analyzing sales performance data combined from both Google Analytics and Salesmate.

How do I track website leads from Google Analytics within Salesmate?

Using Latenode, set up a workflow to automatically send lead information from Google Analytics to Salesmate whenever a goal is completed.

Are there any limitations to the Google Analytics and Salesmate integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data transfer is not supported; only new data from the moment of connection onward will be synced.
  • Complex custom dimensions and metrics in Google Analytics might require JavaScript transformation within Latenode.
  • Salesmate API rate limits can affect the speed and volume of data synchronization.

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