How to connect Google Analytics and Shippo
Create a New Scenario to Connect Google Analytics and Shippo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Shippo will be your first step. To do this, click "Choose an app," find Google Analytics or Shippo, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shippo Node
Next, click the plus (+) icon on the Google Analytics node, select Shippo from the list of available apps, and choose the action you need from the list of nodes within Shippo.

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Shippo
Authenticate Shippo
Now, click the Shippo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shippo settings. Authentication allows you to use Shippo through Latenode.
Configure the Google Analytics and Shippo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Shippo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Shippo
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Shippo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Shippo integration works as expected. Depending on your setup, data should flow between Google Analytics and Shippo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Shippo
Google Analytics + Shippo + Google Sheets: When a new order is created in Shippo, run a Google Analytics report to fetch campaign data. Then, add the order details and campaign information as a new row in Google Sheets to track shipping costs and ROI.
Shippo + Google Analytics + Slack: When a new shipping label is created in Shippo, find the order associated with it. Then, use Google Analytics to retrieve the source/medium of the website traffic that generated the order. If the source is considered high-value (e.g., organic search or paid advertising), and the shipping is delayed, send a Slack message to a designated channel to alert the team.
Google Analytics and Shippo integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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See how Latenode works
FAQ Google Analytics and Shippo
How can I connect my Google Analytics account to Shippo using Latenode?
To connect your Google Analytics account to Shippo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Shippo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track shipping costs per marketing campaign?
Yes! Latenode’s flexible data mapping lets you automatically attribute Shippo costs to specific Google Analytics campaigns. Optimize ad spend based on real-world fulfillment expenses.
What types of tasks can I perform by integrating Google Analytics with Shippo?
Integrating Google Analytics with Shippo allows you to perform various tasks, including:
- Automatically update Google Analytics with shipping status changes.
- Trigger personalized emails based on shipping events.
- Calculate customer lifetime value including shipping costs.
- Generate reports combining website data and shipping data.
- Create segments based on shipping address demographics.
Can I use Google Analytics data to personalize Shippo shipping options?
Yes! Use Latenode to tailor shipping methods via customer location data from Google Analytics for better conversions and customer experience.
Are there any limitations to the Google Analytics and Shippo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data prior to integration setup is not retroactively synced.
- Complex custom dimensions in Google Analytics may require JavaScript transformation.
- Shippo API rate limits apply, potentially affecting high-volume workflows.