How to connect Google Analytics and Simplesat
Create a New Scenario to Connect Google Analytics and Simplesat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Simplesat will be your first step. To do this, click "Choose an app," find Google Analytics or Simplesat, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Simplesat Node
Next, click the plus (+) icon on the Google Analytics node, select Simplesat from the list of available apps, and choose the action you need from the list of nodes within Simplesat.

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Simplesat
Authenticate Simplesat
Now, click the Simplesat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Simplesat settings. Authentication allows you to use Simplesat through Latenode.
Configure the Google Analytics and Simplesat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Simplesat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Simplesat
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Simplesat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Simplesat integration works as expected. Depending on your setup, data should flow between Google Analytics and Simplesat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Simplesat
Google Analytics + Simplesat + Slack: When a new answer is submitted in Simplesat, the automation retrieves associated data from Google Analytics using a report. If the analytics data reveals a low satisfaction score based on configured thresholds, a message is sent to a designated Slack channel to alert the team.
Simplesat + Google Analytics + Google Sheets: When a new answer is submitted in Simplesat, the automation retrieves associated data from Google Analytics using a report. The Simplesat response data and the Google Analytics report results are then logged as a new row in a specified Google Sheet for further analysis.
Google Analytics and Simplesat integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Simplesat
Embed Simplesat in Latenode to automate feedback loops. Trigger surveys after key events in your workflows (e.g., support ticket close). Analyze responses, update systems, and alert teams based on satisfaction scores. Using Latenode, you ensure timely actions and reporting without manual checks.
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See how Latenode works
FAQ Google Analytics and Simplesat
How can I connect my Google Analytics account to Simplesat using Latenode?
To connect your Google Analytics account to Simplesat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Simplesat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger surveys based on website behavior?
Yes, with Latenode! Automatically trigger Simplesat surveys based on Google Analytics events using our visual editor. Gain instant feedback based on user actions, improving engagement.
What types of tasks can I perform by integrating Google Analytics with Simplesat?
Integrating Google Analytics with Simplesat allows you to perform various tasks, including:
- Automatically send customer satisfaction surveys after key website events.
- Track survey responses alongside Google Analytics data for deeper insights.
- Personalize website content based on Simplesat feedback scores.
- Create automated reports combining website analytics and customer feedback.
- Trigger internal notifications for negative feedback based on website activity.
Can I use JavaScript to transform Google Analytics data on Latenode?
Yes, you can! Latenode allows using JavaScript code blocks to transform Google Analytics data before sending it to Simplesat, offering unparalleled flexibility.
Are there any limitations to the Google Analytics and Simplesat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between Google Analytics and Simplesat may require custom scripting.
- The number of requests to Google Analytics is limited by their API usage policies.
- Complex data transformations may require JavaScript knowledge for optimal performance.