Google Analytics and Simplybook Integration

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Connect Google Analytics with Simplybook to track booking conversions and customer behavior. Latenode's visual editor and affordable pricing lets you create custom reports and automate data-driven decisions, scaling from simple to complex analysis using JavaScript when needed.

Google Analytics + Simplybook integration

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Google Analytics

Simplybook

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Simplybook

Create a New Scenario to Connect Google Analytics and Simplybook

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Simplybook will be your first step. To do this, click "Choose an app," find Google Analytics or Simplybook, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Analytics

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Run node once

Add the Simplybook Node

Next, click the plus (+) icon on the Google Analytics node, select Simplybook from the list of available apps, and choose the action you need from the list of nodes within Simplybook.

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Simplybook

Authenticate Simplybook

Now, click the Simplybook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Simplybook settings. Authentication allows you to use Simplybook through Latenode.

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Configure the Google Analytics and Simplybook Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

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Run node once

Set Up the Google Analytics and Simplybook Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Simplybook, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Google Analytics and Simplybook integration works as expected. Depending on your setup, data should flow between Google Analytics and Simplybook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Simplybook

Simplybook + Google Analytics + Slack: When a new booking is made in Simplybook, the flow retrieves relevant data from Google Analytics regarding high-traffic pages. The marketing team is then notified in Slack about booking trends associated with these high-traffic pages.

Google Analytics + Simplybook + Google Sheets: This flow runs a report in Google Analytics to identify the sources driving traffic to the booking page. This data, combined with booking information from Simplybook, is then used to update a Google Sheet for marketing ROI analysis.

Google Analytics and Simplybook integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Simplybook

Automate booking workflows with Simplybook in Latenode. Sync schedules, manage appointments, and trigger follow-up actions without manual work. Connect booking data to CRMs, payment gateways, or marketing tools. Latenode's visual builder and flexible integrations make automating complex booking processes easy and scalable, exceeding Simplybook's built-in options.

See how Latenode works

FAQ Google Analytics and Simplybook

How can I connect my Google Analytics account to Simplybook using Latenode?

To connect your Google Analytics account to Simplybook on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Simplybook accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track booking conversions as Google Analytics events?

Yes! Latenode lets you automatically send Simplybook booking data to Google Analytics as custom events. Get enhanced conversion tracking without coding and optimize your marketing campaigns.

What types of tasks can I perform by integrating Google Analytics with Simplybook?

Integrating Google Analytics with Simplybook allows you to perform various tasks, including:

  • Track the source of your most valuable bookings in Google Analytics.
  • Automatically update Google Analytics with new booking information.
  • Analyze booking trends alongside website traffic data.
  • Send personalized marketing emails based on booking behavior.
  • Create custom reports combining website and booking data.

Can I filter Simplybook data before sending it to Google Analytics?

Yes! Latenode allows you to filter and transform Simplybook data using no-code blocks, JavaScript functions, or even AI before it reaches Google Analytics.

Are there any limitations to the Google Analytics and Simplybook integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Simplybook may not be easily transferred to Google Analytics.
  • Custom dimensions in Google Analytics require careful configuration.
  • Real-time data discrepancies can occur due to API limitations.

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