How to connect Google Analytics and Smsapi
Create a New Scenario to Connect Google Analytics and Smsapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Smsapi will be your first step. To do this, click "Choose an app," find Google Analytics or Smsapi, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Smsapi Node
Next, click the plus (+) icon on the Google Analytics node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.

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Authenticate Smsapi
Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.
Configure the Google Analytics and Smsapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Smsapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Smsapi
Trigger on Webhook
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Google Analytics
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Smsapi integration works as expected. Depending on your setup, data should flow between Google Analytics and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Smsapi
Google Analytics + Smsapi + Google Sheets: Track website traffic changes using Google Analytics reports. If a significant change is detected, send an SMS alert via Smsapi and log the data in a Google Sheet.
Google Analytics + Smsapi + Slack: When website behavior matches predefined criteria tracked in Google Analytics, send an SMS message to the customer via Smsapi and notify the team on Slack of the event.
Google Analytics and Smsapi integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Smsapi
Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.
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FAQ Google Analytics and Smsapi
How can I connect my Google Analytics account to Smsapi using Latenode?
To connect your Google Analytics account to Smsapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Smsapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS alerts for unusual Google Analytics traffic spikes?
Yes, you can! Latenode's advanced logic allows you to trigger SMS alerts via Smsapi when Google Analytics detects unusual traffic, enabling immediate response to critical website events.
What types of tasks can I perform by integrating Google Analytics with Smsapi?
Integrating Google Analytics with Smsapi allows you to perform various tasks, including:
- Sending SMS notifications for high-value website conversions.
- Alerting teams about critical drops in website traffic in real-time.
- Sending thank-you SMS messages to users after goal completions.
- Notifying users about abandoned carts based on analytics data.
- Triggering re-engagement campaigns based on user behavior analysis.
What kind of Google Analytics data can I access within Latenode?
You can access almost all Google Analytics metrics and dimensions within Latenode, allowing for highly customized workflows and reporting.
Are there any limitations to the Google Analytics and Smsapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- SMS message delivery is subject to Smsapi's service availability.
- Google Analytics data sampling may affect results for high-traffic sites.
- Complex workflows may require some JavaScript knowledge.