How to connect Google Analytics and Systeme IO
Create a New Scenario to Connect Google Analytics and Systeme IO
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Systeme IO will be your first step. To do this, click "Choose an app," find Google Analytics or Systeme IO, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Systeme IO Node
Next, click the plus (+) icon on the Google Analytics node, select Systeme IO from the list of available apps, and choose the action you need from the list of nodes within Systeme IO.

Google Analytics
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Systeme IO
Authenticate Systeme IO
Now, click the Systeme IO node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Systeme IO settings. Authentication allows you to use Systeme IO through Latenode.
Configure the Google Analytics and Systeme IO Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Systeme IO Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Systeme IO
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Systeme IO, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Systeme IO integration works as expected. Depending on your setup, data should flow between Google Analytics and Systeme IO (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Systeme IO
Google Analytics + Systeme IO + Slack: Track new events in Google Analytics, create a new contact in Systeme IO with the event data, and send a Slack message to notify the sales team about the new lead.
Systeme IO + Google Sheets + Google Analytics: When a new contact is created in Systeme IO, the contact data is added to a Google Sheet. A Google Analytics event is then triggered to track lead source performance.
Google Analytics and Systeme IO integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Systeme IO
Use Systeme IO in Latenode to automate marketing workflows. Connect it to other apps, process form data, and manage contacts in a visual builder. Unlike standalone setups, Latenode lets you add custom logic with JavaScript, enrich data, and scale automation without step limits. Perfect for complex marketing funnels.
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See how Latenode works
FAQ Google Analytics and Systeme IO
How can I connect my Google Analytics account to Systeme IO using Latenode?
To connect your Google Analytics account to Systeme IO on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Systeme IO accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Systeme IO sales in Google Analytics?
Yes, you can! With Latenode, automatically send Systeme IO sales data to Google Analytics for enhanced conversion tracking and ROI analysis, leveraging no-code blocks or even custom JavaScript.
What types of tasks can I perform by integrating Google Analytics with Systeme IO?
Integrating Google Analytics with Systeme IO allows you to perform various tasks, including:
- Automatically adding Google Analytics data to Systeme IO contact profiles.
- Triggering Systeme IO actions based on Google Analytics website events.
- Sending Systeme IO sales data to Google Analytics as conversion events.
- Creating personalized email campaigns based on website behavior analytics.
- Updating Systeme IO lead scores based on Google Analytics engagement metrics.
Can I use Google Analytics data to personalize Systeme IO content?
Yes, easily! Latenode allows you to use Google Analytics insights to personalize Systeme IO content, improving user engagement with targeted offers.
Are there any limitations to the Google Analytics and Systeme IO integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data transfer is subject to the API limits of both Google Analytics and Systeme IO.
- Real-time data synchronization may experience slight delays.
- Advanced custom reports may require custom JavaScript code for complex logic.