How to connect Google Analytics and Tamtam
Create a New Scenario to Connect Google Analytics and Tamtam
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Tamtam will be your first step. To do this, click "Choose an app," find Google Analytics or Tamtam, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tamtam Node
Next, click the plus (+) icon on the Google Analytics node, select Tamtam from the list of available apps, and choose the action you need from the list of nodes within Tamtam.

Google Analytics
⚙
Tamtam
Authenticate Tamtam
Now, click the Tamtam node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tamtam settings. Authentication allows you to use Tamtam through Latenode.
Configure the Google Analytics and Tamtam Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Tamtam Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Tamtam
Trigger on Webhook
⚙
Google Analytics
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Tamtam, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Tamtam integration works as expected. Depending on your setup, data should flow between Google Analytics and Tamtam (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Tamtam
Google Analytics + Google Sheets + Tamtam: This automation monitors Google Analytics for significant changes in website traffic by running a scheduled report. When a report is run, the data is added to a Google Sheet to track changes over time. Tamtam is then notified of these changes.
Google Analytics + Tamtam + Slack: This automation retrieves the top performing content URLs from Google Analytics by running a report. It then shares these URLs via Tamtam, and posts a summary of the report to a designated Slack channel for team review.
Google Analytics and Tamtam integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
Similar apps
Related categories
About Tamtam
Use Tamtam in Latenode to automate messaging tasks. Send alerts, notifications, or updates based on triggers from other apps. Build workflows to distribute information automatically. Tamtam integration in Latenode avoids manual message sending, saving time. Plus, customize messaging flows with JS or AI for targeted and personalized comms.
Related categories
See how Latenode works
FAQ Google Analytics and Tamtam
How can I connect my Google Analytics account to Tamtam using Latenode?
To connect your Google Analytics account to Tamtam on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Tamtam accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Tamtam alerts for Google Analytics traffic spikes?
Yes, you can! Latenode's visual editor makes it simple. Get instant Tamtam notifications when key Google Analytics metrics change, enabling quick reaction to trends.
What types of tasks can I perform by integrating Google Analytics with Tamtam?
Integrating Google Analytics with Tamtam allows you to perform various tasks, including:
- Send Tamtam alerts for significant drops in website traffic.
- Share daily or weekly Google Analytics reports in Tamtam channels.
- Notify marketing team about new Google Analytics goals completions via Tamtam.
- Post Tamtam messages for high-value user actions tracked in Google Analytics.
- Trigger Tamtam polls based on Google Analytics user behavior data.
Can I use custom JavaScript to process Google Analytics data?
Yes! Latenode allows you to use custom JavaScript code blocks to process Google Analytics data before sending it to Tamtam.
Are there any limitations to the Google Analytics and Tamtam integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer is subject to Google Analytics API limitations.
- Tamtam message formatting is limited to Tamtam's supported formats.
- Complex data transformations may require JavaScript coding knowledge.