Google Analytics and Userback Integration

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Automatically send Userback feedback to Google Analytics to correlate user sentiment with site behavior. Latenode's visual editor and affordable execution pricing make it easy to refine data-driven decisions.

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Google Analytics

Userback

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Userback

Create a New Scenario to Connect Google Analytics and Userback

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Userback will be your first step. To do this, click "Choose an app," find Google Analytics or Userback, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Userback Node

Next, click the plus (+) icon on the Google Analytics node, select Userback from the list of available apps, and choose the action you need from the list of nodes within Userback.

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Userback

Authenticate Userback

Now, click the Userback node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Userback settings. Authentication allows you to use Userback through Latenode.

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Google Analytics

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Userback

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Connect Userback

Sign In

Run node once

Configure the Google Analytics and Userback Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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The action ID

Run node once

Set Up the Google Analytics and Userback Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Userback, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Userback integration works as expected. Depending on your setup, data should flow between Google Analytics and Userback (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Userback

Google Analytics + Userback + Slack: When Google Analytics detects a significant increase in pageviews (using Run Report) after a website update, trigger a check for recent negative feedback in Userback. If negative feedback is found (List Feedback), post a message in a designated Slack channel to alert the team.

Userback + Google Analytics + Jira: When new negative feedback is submitted in Userback (New Feedback is Created), retrieve related user activity data from Google Analytics (Run Report). If the Analytics data confirms the user visited specific pages related to the feedback, create a Jira ticket to address the issue.

Google Analytics and Userback integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Userback

Use Userback in Latenode to automate feedback loops. Collect user feedback, then trigger actions based on sentiment or keywords. Route bug reports, feature requests, and support queries directly into your workflows. Close the loop faster and with greater accuracy than standalone solutions.

See how Latenode works

FAQ Google Analytics and Userback

How can I connect my Google Analytics account to Userback using Latenode?

To connect your Google Analytics account to Userback on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Userback accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger feedback requests based on website analytics?

Yes, you can! With Latenode, automatically trigger Userback feedback forms based on Google Analytics metrics. Identify user drop-off points and collect targeted feedback to improve user experience.

What types of tasks can I perform by integrating Google Analytics with Userback?

Integrating Google Analytics with Userback allows you to perform various tasks, including:

  • Automatically creating Userback tickets for low-performing pages.
  • Sending Userback feedback upon specific goal completions in Analytics.
  • Tracking Userback feedback sources in Google Analytics events.
  • Triggering in-app surveys based on website engagement metrics.
  • Analyzing feedback trends correlated with user behavior data.

How do I automate Userback feedback analysis using Google Analytics data?

Use Latenode's AI blocks to analyze Userback feedback and correlate it with Google Analytics data. Automate insights and identify key areas for improvement.

Are there any limitations to the Google Analytics and Userback integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Userback may not be easily integrated into Google Analytics.
  • Advanced segmentation in Google Analytics may require custom JavaScript within Latenode.
  • Real-time data synchronization between the two apps depends on API availability.

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