Google Analytics and Vitally Integration

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Enrich Vitally with Google Analytics data to personalize customer success and identify key behaviors impacting retention. Latenode's visual editor and flexible JavaScript nodes let you tailor the data flows precisely, scaling affordably as your business grows.

Swap Apps

Google Analytics

Vitally

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Vitally

Create a New Scenario to Connect Google Analytics and Vitally

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Vitally will be your first step. To do this, click "Choose an app," find Google Analytics or Vitally, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In
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Run node once

Add the Vitally Node

Next, click the plus (+) icon on the Google Analytics node, select Vitally from the list of available apps, and choose the action you need from the list of nodes within Vitally.

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Vitally

Authenticate Vitally

Now, click the Vitally node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Vitally settings. Authentication allows you to use Vitally through Latenode.

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Connect Vitally

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Run node once

Configure the Google Analytics and Vitally Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Vitally Oauth 2.0

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Select an action *

Select

Map

The action ID

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Run node once

Set Up the Google Analytics and Vitally Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Vitally, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Google Analytics and Vitally integration works as expected. Depending on your setup, data should flow between Google Analytics and Vitally (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Vitally

Google Analytics + Vitally + Slack: When a Google Analytics report indicates a drop in user engagement, Vitally searches for potentially affected users. A Slack message is then sent to a designated channel to alert the team about the issue.

Vitally + Google Analytics + Google Sheets: This workflow tracks user segments in Vitally, pulls related data from Google Analytics, and logs everything in Google Sheets for weekly report generation.

Google Analytics and Vitally integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Vitally

Use Vitally in Latenode to centralize customer success data and automate actions based on health scores. Sync data, trigger alerts for at-risk users, and personalize support workflows, all within Latenode's visual editor. Combine Vitally's insights with other tools for smarter, automated customer lifecycle management.

See how Latenode works

FAQ Google Analytics and Vitally

How can I connect my Google Analytics account to Vitally using Latenode?

To connect your Google Analytics account to Vitally on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Vitally accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Vitally updates from Google Analytics events?

Yes, you can! Latenode allows real-time updates using triggers. Automatically update user segments in Vitally based on Google Analytics event data for enhanced personalization.

What types of tasks can I perform by integrating Google Analytics with Vitally?

Integrating Google Analytics with Vitally allows you to perform various tasks, including:

  • Automatically updating Vitally user segments based on website behavior.
  • Creating personalized onboarding flows based on Google Analytics data.
  • Triggering customer success outreach based on goal completions.
  • Enriching Vitally profiles with Google Analytics engagement metrics.
  • Analyzing customer lifetime value using data from both platforms.

What Google Analytics metrics can I access within Latenode?

Latenode lets you access almost any Google Analytics metric. Pageviews, sessions, bounce rate, conversions are all readily available.

Are there any limitations to the Google Analytics and Vitally integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration between the platforms may require custom scripting.
  • Sampling in Google Analytics can affect the accuracy of transferred data.
  • Complex calculated metrics might need JavaScript transformation.

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