How to connect Google Analytics and Wave
Create a New Scenario to Connect Google Analytics and Wave
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Wave will be your first step. To do this, click "Choose an app," find Google Analytics or Wave, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wave Node
Next, click the plus (+) icon on the Google Analytics node, select Wave from the list of available apps, and choose the action you need from the list of nodes within Wave.

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Wave
Authenticate Wave
Now, click the Wave node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wave settings. Authentication allows you to use Wave through Latenode.
Configure the Google Analytics and Wave Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Wave Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Wave
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Wave, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Wave integration works as expected. Depending on your setup, data should flow between Google Analytics and Wave (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Wave
Google Analytics + Google Sheets + Slack: This automation tracks website traffic spikes using Google Analytics, logs the data in a Google Sheet, and sends a notification to a Slack channel to alert the team.
Wave + Google Sheets + Slack: When a new invoice is created in Wave, the details are added to a Google Sheet for record-keeping and a notification is sent to a Slack channel.
Google Analytics and Wave integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Wave
Use Wave in Latenode to automate payment reminders and subscription management. Connect Wave to your CRM or database to trigger personalized emails or SMS based on payment status. Latenode’s visual editor makes it simple to build complex billing workflows and handle edge cases without code, ensuring timely payments and reducing churn.
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See how Latenode works
FAQ Google Analytics and Wave
How can I connect my Google Analytics account to Wave using Latenode?
To connect your Google Analytics account to Wave on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Wave accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate expense tracking based on website traffic?
Yes, you can! Latenode's visual editor and JavaScript support allows for advanced filtering & customized expense allocation based on Google Analytics data, improving accuracy and saving time.
What types of tasks can I perform by integrating Google Analytics with Wave?
Integrating Google Analytics with Wave allows you to perform various tasks, including:
- Automatically creating Wave invoices based on Google Analytics e-commerce conversions.
- Triggering Wave payments upon reaching specific Google Analytics traffic milestones.
- Generating financial reports in Wave using data pulled from Google Analytics.
- Updating Wave customer details with Google Analytics user demographics.
- Sending personalized Wave invoices based on Google Analytics behavior segments.
Can I use custom JavaScript code with Google Analytics data in Latenode?
Yes, Latenode allows you to use JavaScript code to transform and analyze your Google Analytics data before sending it to Wave, offering unparalleled flexibility.
Are there any limitations to the Google Analytics and Wave integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data transfer may require custom scripting and API pagination.
- Data sampling in Google Analytics can affect the accuracy of automated workflows.
- Wave's API rate limits can impact the speed of large data synchronization tasks.