Google Analytics and WordPress.com Integration

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Track WordPress.com website performance in Google Analytics, then use Latenode's visual editor and JavaScript nodes to deeply customize reports and scale insights without extra costs — you only pay for execution time.

Swap Apps

Google Analytics

WordPress.com

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and WordPress.com

Create a New Scenario to Connect Google Analytics and WordPress.com

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or WordPress.com will be your first step. To do this, click "Choose an app," find Google Analytics or WordPress.com, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

Node type

#1 Google Analytics

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Name

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Connection *

Select

Map

Connect Google Analytics

Sign In

Run node once

Add the WordPress.com Node

Next, click the plus (+) icon on the Google Analytics node, select WordPress.com from the list of available apps, and choose the action you need from the list of nodes within WordPress.com.

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Google Analytics

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WordPress.com

Authenticate WordPress.com

Now, click the WordPress.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WordPress.com settings. Authentication allows you to use WordPress.com through Latenode.

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Google Analytics

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WordPress.com

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#2 WordPress.com

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Connection *

Select

Map

Connect WordPress.com

Sign In

Run node once

Configure the Google Analytics and WordPress.com Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics

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#2 WordPress.com

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Connection *

Select

Map

Connect WordPress.com

WordPress.com Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and WordPress.com Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Trigger on Webhook

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, WordPress.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and WordPress.com integration works as expected. Depending on your setup, data should flow between Google Analytics and WordPress.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and WordPress.com

Google Analytics + WordPress.com + Slack: When Google Analytics detects a significant spike in traffic for a particular WordPress.com blog post, a Slack message is sent to a designated channel, alerting the team to the post's popularity.

Google Analytics + WordPress.com + Email: This workflow gathers weekly traffic data from Google Analytics for a specified WordPress.com site, compiles it into a report, and emails the report to stakeholders via SMTP.

Google Analytics and WordPress.com integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About WordPress.com

Automate WordPress.com content management with Latenode. Automatically create posts, update pages, and manage comments based on triggers from other apps. Streamline content workflows & connect WordPress.com to your CRM, marketing tools, or databases. Scale publishing tasks with no-code ease or custom JavaScript logic.

See how Latenode works

FAQ Google Analytics and WordPress.com

How can I connect my Google Analytics account to WordPress.com using Latenode?

To connect your Google Analytics account to WordPress.com on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and WordPress.com accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track WordPress.com blog post performance using Google Analytics data?

Yes, you can! Latenode's visual editor makes it simple to combine data sources, providing richer reports on post performance and audience behavior, directly linking blog content to GA insights.

What types of tasks can I perform by integrating Google Analytics with WordPress.com?

Integrating Google Analytics with WordPress.com allows you to perform various tasks, including:

  • Automatically updating WordPress.com posts based on Google Analytics performance data.
  • Triggering email notifications for high bounce rates using Google Analytics events.
  • Creating personalized content recommendations using Google Analytics user segments.
  • Generating reports on popular content based on Google Analytics data.
  • Synchronizing WordPress.com user data with Google Analytics for enriched profiles.

Can I use custom JavaScript to enhance my Google Analytics data?

Yes! Latenode allows you to incorporate custom JavaScript code, enabling advanced tracking and data manipulation beyond standard Google Analytics features.

Are there any limitations to the Google Analytics and WordPress.com integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data updates depend on the polling frequency set within Latenode.
  • Advanced Google Analytics features may require custom JavaScript or API calls.
  • The integration relies on the availability and stability of the Google Analytics and WordPress.com APIs.

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