How to connect Google Analytics and Youform
Create a New Scenario to Connect Google Analytics and Youform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Youform will be your first step. To do this, click "Choose an app," find Google Analytics or Youform, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Youform Node
Next, click the plus (+) icon on the Google Analytics node, select Youform from the list of available apps, and choose the action you need from the list of nodes within Youform.

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Authenticate Youform
Now, click the Youform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Youform settings. Authentication allows you to use Youform through Latenode.
Configure the Google Analytics and Youform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Youform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Youform
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Youform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Youform integration works as expected. Depending on your setup, data should flow between Google Analytics and Youform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Youform
Youform + Google Analytics + Google Sheets: When a new form is submitted in Youform, a key event is created in Google Analytics to track conversions. The form submission data is also added as a new row in Google Sheets for analysis.
Youform + Google Analytics + Slack: Upon submission of a Youform form, an event is sent to Google Analytics to log the submission. Simultaneously, a notification is sent to a designated Slack channel to alert the team about the new lead.
Google Analytics and Youform integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Youform
Use Youform in Latenode to capture data and kick off automated processes. Create forms, then automatically trigger workflows to process submissions, update databases, and send notifications. Extend Youform with JavaScript code inside Latenode for custom validation and complex logic. Scale form-driven automation without vendor lock-in.
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See how Latenode works
FAQ Google Analytics and Youform
How can I connect my Google Analytics account to Youform using Latenode?
To connect your Google Analytics account to Youform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Youform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Google Analytics events?
Yes, with Latenode, automatically send Youform submission data to Google Analytics as events for enhanced conversion tracking and insightful, data-driven decisions.
What types of tasks can I perform by integrating Google Analytics with Youform?
Integrating Google Analytics with Youform allows you to perform various tasks, including:
- Send form submission data to Google Analytics for detailed analysis.
- Trigger personalized email campaigns based on form interactions.
- Update customer profiles with data captured from Youform submissions.
- Visualize form conversion rates using Google Analytics dashboards.
- Automatically generate reports combining form data and website metrics.
What data can I access from Google Analytics within Latenode?
Latenode allows access to key Google Analytics metrics: user counts, session duration, bounce rates, and conversion tracking data, for customized workflows.
Are there any limitations to the Google Analytics and Youform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data sampling may occur in Google Analytics for very high-volume data.
- Real-time data updates have a slight delay due to API limitations.
- Custom dimensions require careful setup in both Google Analytics and Youform.