Google Analytics and Zapier Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Automatically send Google Analytics data to Zapier for real-time marketing automation. Latenode's visual editor simplifies complex data flows, while affordable pricing makes scaling Google Analytics triggers in Zapier easier than ever.

Swap Apps

Google Analytics

Zapier

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Google Analytics and Zapier

Create a New Scenario to Connect Google Analytics and Zapier

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Zapier will be your first step. To do this, click "Choose an app," find Google Analytics or Zapier, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

+
1

Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Google Analytics

Node type

#1 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Sign In

Run node once

Add the Zapier Node

Next, click the plus (+) icon on the Google Analytics node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

1

Google Analytics

+
2

Zapier

Authenticate Zapier

Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.

1

Google Analytics

+
2

Zapier

Node type

#2 Zapier

/

Name

Untitled

Connection *

Select

Map

Connect Zapier

Sign In

Run node once

Configure the Google Analytics and Zapier Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Google Analytics

+
2

Zapier

Node type

#2 Zapier

/

Name

Untitled

Connection *

Select

Map

Connect Zapier

Zapier Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Zapier Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Zapier

1

Trigger on Webhook

2

Google Analytics

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Zapier integration works as expected. Depending on your setup, data should flow between Google Analytics and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Zapier

Google Analytics + Zapier + Google Sheets: Track key website events in Google Analytics. When a key event is created, Zapier sends this data to Google Sheets, adding a new row for each event to compile a report.

Zapier + Google Analytics + Slack: When Zapier receives data, it updates Google Analytics. Then, a summary of the updated analytics data is sent to a designated Slack channel.

Google Analytics and Zapier integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Zapier

Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.

See how Latenode works

FAQ Google Analytics and Zapier

How can I connect my Google Analytics account to Zapier using Latenode?

To connect your Google Analytics account to Zapier on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Zapier accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger targeted ads based on Google Analytics data?

Yes, easily! Latenode lets you build advanced logic using JavaScript, AI, and no-code blocks, sending precise triggers to Zapier and boosting ad relevance.

What types of tasks can I perform by integrating Google Analytics with Zapier?

Integrating Google Analytics with Zapier allows you to perform various tasks, including:

  • Send new Google Analytics goals to a CRM via Zapier.
  • Create custom email reports based on analytics data.
  • Update spreadsheets with key performance indicators.
  • Trigger social media posts when traffic milestones occur.
  • Log new website events in a database using Zapier.

How do I handle large data volumes from Google Analytics?

Latenode excels at scale! Process vast Google Analytics datasets using efficient data pipelines and custom logic, triggering actions in Zapier without performance bottlenecks.

Are there any limitations to the Google Analytics and Zapier integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data processing depends on the Google Analytics API's latency.
  • Complex workflows might require advanced JavaScript coding.
  • Zapier's plan limits can affect the number of actions triggered.

Try now