Google Analytics and Zendesk Sell Integration

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Enrich Zendesk Sell leads with Google Analytics data. Latenode's visual editor simplifies data mapping, triggering targeted sales actions. Affordably scale lead qualification with customized logic and flexible APIs.

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Google Analytics

Zendesk Sell

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Zendesk Sell

Create a New Scenario to Connect Google Analytics and Zendesk Sell

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Zendesk Sell will be your first step. To do this, click "Choose an app," find Google Analytics or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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#1 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Zendesk Sell Node

Next, click the plus (+) icon on the Google Analytics node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Google Analytics

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Zendesk Sell

Authenticate Zendesk Sell

Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.

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Google Analytics

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Zendesk Sell

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Connect Zendesk Sell

Sign In

Run node once

Configure the Google Analytics and Zendesk Sell Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Zendesk Sell

Zendesk Sell Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Zendesk Sell Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Analytics, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Google Analytics and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Zendesk Sell

Google Analytics + Slack + Zendesk Sell: When a website visitor views a key product page tracked by Google Analytics, find their email (if available). Use this email to search for a corresponding lead in Zendesk Sell. If found, send a Slack message to the sales team with the lead's information to follow up.

Zendesk Sell + Google Analytics + Google Sheets: When a new lead is created in Zendesk Sell, retrieve any associated website behavior data from Google Analytics (using email, if available). Log this lead source and website behavior data into a new row in Google Sheets for reporting and analysis.

Google Analytics and Zendesk Sell integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Zendesk Sell

Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.

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FAQ Google Analytics and Zendesk Sell

How can I connect my Google Analytics account to Zendesk Sell using Latenode?

To connect your Google Analytics account to Zendesk Sell on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Zendesk Sell accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track website leads in Zendesk Sell?

Yes, you can! Latenode's visual editor makes it easy to send qualified leads from Google Analytics directly to Zendesk Sell, ensuring your sales team never misses a hot prospect. This saves time and effort.

What types of tasks can I perform by integrating Google Analytics with Zendesk Sell?

Integrating Google Analytics with Zendesk Sell allows you to perform various tasks, including:

  • Automatically creating new Zendesk Sell leads from high-value Google Analytics website visitors.
  • Updating Zendesk Sell deal stages based on Google Analytics engagement metrics.
  • Triggering personalized email campaigns in Zendesk Sell based on Google Analytics behavior.
  • Analyzing the ROI of marketing campaigns by linking Google Analytics data to sales conversions.
  • Creating custom reports combining Google Analytics and Zendesk Sell data.

How secure is my Google Analytics data within Latenode?

Latenode employs robust security measures, including encryption and secure authentication protocols, to safeguard your Google Analytics and Zendesk Sell data.

Are there any limitations to the Google Analytics and Zendesk Sell integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics prior to integration setup cannot be automatically synced.
  • Custom dimensions and metrics in Google Analytics require manual mapping to Zendesk Sell fields.
  • Real-time data transfer depends on the API rate limits of both Google Analytics and Zendesk Sell.

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