How to connect Google Analytics and Zoho Campaigns
Create a New Scenario to Connect Google Analytics and Zoho Campaigns
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Zoho Campaigns will be your first step. To do this, click "Choose an app," find Google Analytics or Zoho Campaigns, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho Campaigns Node
Next, click the plus (+) icon on the Google Analytics node, select Zoho Campaigns from the list of available apps, and choose the action you need from the list of nodes within Zoho Campaigns.

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Zoho Campaigns

Authenticate Zoho Campaigns
Now, click the Zoho Campaigns node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Campaigns settings. Authentication allows you to use Zoho Campaigns through Latenode.
Configure the Google Analytics and Zoho Campaigns Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Zoho Campaigns Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho Campaigns
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Zoho Campaigns, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Zoho Campaigns integration works as expected. Depending on your setup, data should flow between Google Analytics and Zoho Campaigns (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Zoho Campaigns
Google Analytics + Google Sheets + Zoho Campaigns: When a new key event is triggered in Google Analytics, the relevant data is retrieved and added as a new row in Google Sheets. Based on the data in Google Sheets, Zoho Campaigns can update contacts or campaign settings.
Zoho Campaigns + Google Analytics + Slack: When a new campaign is created in Zoho Campaigns, Google Analytics runs a report on related website traffic. If the report shows a significant change in traffic compared to previous campaigns, a message is sent to a designated Slack channel to alert the marketing team.
Google Analytics and Zoho Campaigns integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Zoho Campaigns
Use Zoho Campaigns in Latenode to automate email marketing based on triggers from other apps. Segment lists, personalize content, and track results using Latenode's visual editor. Connect Zoho Campaigns to CRMs, databases, or payment systems for smarter, automated campaigns. Scale outreach efforts without complex coding or per-step fees.
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See how Latenode works
FAQ Google Analytics and Zoho Campaigns
How can I connect my Google Analytics account to Zoho Campaigns using Latenode?
To connect your Google Analytics account to Zoho Campaigns on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Zoho Campaigns accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add website visitors to Zoho Campaigns?
Yes, you can! Latenode's visual editor makes it simple to automate adding Google Analytics visitors to Zoho Campaigns. This enables targeted email campaigns and improved lead nurturing.
What types of tasks can I perform by integrating Google Analytics with Zoho Campaigns?
Integrating Google Analytics with Zoho Campaigns allows you to perform various tasks, including:
- Track campaign performance using Google Analytics data.
- Segment Zoho Campaigns lists based on website behavior.
- Personalize email content using Google Analytics insights.
- Trigger email campaigns based on goal completions.
- Automatically update lead scores in Zoho Campaigns.
Can I use Google Analytics events as triggers in Latenode workflows?
Yes, you can. With Latenode, use Google Analytics events to start workflows, automating actions in Zoho Campaigns based on user behavior.
Are there any limitations to the Google Analytics and Zoho Campaigns integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Analytics might require processing before use.
- Zoho Campaigns API limits can affect high-volume data transfers.
- Custom JavaScript code might be needed for advanced data transformations.