How to connect Google Analytics and Zoho CRM
Create a New Scenario to Connect Google Analytics and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Zoho CRM will be your first step. To do this, click "Choose an app," find Google Analytics or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google Analytics node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google Analytics and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Google Analytics
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Analytics and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Zoho CRM
Google Analytics + Zoho CRM + Google Sheets: This automation tracks website conversions using Google Analytics, updates lead information in Zoho CRM, and summarizes campaign performance data in Google Sheets. When a key event is created in Google Analytics, the associated lead in Zoho CRM is updated, and a summary row is added to a Google Sheet.
Zoho CRM + Google Analytics + Slack: When a deal closes in Zoho CRM, this automation checks website activity in Google Analytics and posts key metrics to a specified Slack channel. The Google Analytics report is run to pull relevant data which is then sent to Slack.
Google Analytics and Zoho CRM integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Google Analytics and Zoho CRM
How can I connect my Google Analytics account to Zoho CRM using Latenode?
To connect your Google Analytics account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads from high-value website visitors?
Yes! Latenode's visual editor and advanced logic let you trigger lead creation in Zoho CRM based on Google Analytics visitor behavior, improving lead quality.
What types of tasks can I perform by integrating Google Analytics with Zoho CRM?
Integrating Google Analytics with Zoho CRM allows you to perform various tasks, including:
- Create new Zoho CRM leads from Google Analytics goal completions.
- Update lead scores in Zoho CRM based on website engagement metrics.
- Send personalized emails via Zoho CRM based on Google Analytics data.
- Track the ROI of marketing campaigns using Google Analytics data in Zoho CRM.
- Segment Zoho CRM contacts based on website behavior tracked in Google Analytics.
How do I track campaign performance in Zoho CRM using Google Analytics?
Latenode allows you to automatically push Google Analytics campaign data to Zoho CRM, giving you a unified view of performance.
Are there any limitations to the Google Analytics and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Analytics prior to integration won't be automatically synced.
- Custom dimensions in Google Analytics may require specific mapping in Latenode.
- Rate limits imposed by Google Analytics and Zoho CRM may affect data sync frequency.