Google Analytics and Zoho Inventory Integration

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Unify web analytics with sales data by linking Google Analytics to Zoho Inventory. Track marketing campaign ROI with precision and build custom reports in Latenode using JavaScript, automating attribution for informed decisions at scale.

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Google Analytics

Zoho Inventory

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Zoho Inventory

Create a New Scenario to Connect Google Analytics and Zoho Inventory

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Zoho Inventory will be your first step. To do this, click "Choose an app," find Google Analytics or Zoho Inventory, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Zoho Inventory Node

Next, click the plus (+) icon on the Google Analytics node, select Zoho Inventory from the list of available apps, and choose the action you need from the list of nodes within Zoho Inventory.

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Google Analytics

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Zoho Inventory

Authenticate Zoho Inventory

Now, click the Zoho Inventory node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Inventory settings. Authentication allows you to use Zoho Inventory through Latenode.

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Google Analytics

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Zoho Inventory

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Connect Zoho Inventory

Sign In

Run node once

Configure the Google Analytics and Zoho Inventory Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Zoho Inventory Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Zoho Inventory Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Zoho Inventory, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Zoho Inventory integration works as expected. Depending on your setup, data should flow between Google Analytics and Zoho Inventory (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Zoho Inventory

Google Analytics + Zoho Inventory + Google Sheets: Run a Google Analytics report to track website conversions. Then, update inventory levels in Google Sheets based on sales data from Zoho Inventory.

Zoho Inventory + Google Analytics + Slack: When a new item is created in Zoho Inventory, run a Google Analytics report and post the result to a Slack channel.

Google Analytics and Zoho Inventory integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Zoho Inventory

Connect Zoho Inventory to Latenode and automate stock updates across platforms. Track orders, manage product levels, and trigger alerts when items run low, all within visual workflows. Enhance inventory visibility by integrating sales data from multiple sources using Latenode's AI-powered data transformation tools.

See how Latenode works

FAQ Google Analytics and Zoho Inventory

How can I connect my Google Analytics account to Zoho Inventory using Latenode?

To connect your Google Analytics account to Zoho Inventory on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Zoho Inventory accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend ROI using analytics and inventory data?

Yes, you can! Latenode's flexible workflows let you automatically calculate ROI by combining ad performance with sales data, providing deeper insights and efficient reporting.

What types of tasks can I perform by integrating Google Analytics with Zoho Inventory?

Integrating Google Analytics with Zoho Inventory allows you to perform various tasks, including:

  • Automatically updating Zoho Inventory based on Google Analytics conversion goals.
  • Triggering targeted email campaigns based on product page views.
  • Calculating customer lifetime value by connecting web traffic to purchase history.
  • Sending low-stock alerts when website traffic indicates high product interest.
  • Creating custom reports combining web analytics with inventory data in one place.

How can I use Javascript with Google Analytics inside Latenode?

Latenode lets you use JavaScript to create custom dimensions and metrics in Google Analytics, greatly expanding your tracking capabilities.

Are there any limitations to the Google Analytics and Zoho Inventory integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from Google Analytics may be limited by API restrictions.
  • Custom report generation depends on the complexity of the desired data structure.
  • Zoho Inventory API rate limits may impact the frequency of data synchronization.

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