Google Analytics and Zoho Zeptomail Integration

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Automatically trigger targeted email campaigns in Zoho Zeptomail based on user behavior insights from Google Analytics. Customize the logic with JavaScript and scale affordably on Latenode with pay-by-execution pricing.

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Google Analytics

Zoho Zeptomail

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Zoho Zeptomail

Create a New Scenario to Connect Google Analytics and Zoho Zeptomail

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Zoho Zeptomail will be your first step. To do this, click "Choose an app," find Google Analytics or Zoho Zeptomail, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Analytics

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Run node once

Add the Zoho Zeptomail Node

Next, click the plus (+) icon on the Google Analytics node, select Zoho Zeptomail from the list of available apps, and choose the action you need from the list of nodes within Zoho Zeptomail.

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Zoho Zeptomail

Authenticate Zoho Zeptomail

Now, click the Zoho Zeptomail node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Zeptomail settings. Authentication allows you to use Zoho Zeptomail through Latenode.

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Configure the Google Analytics and Zoho Zeptomail Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Zoho Zeptomail

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Zoho Zeptomail Oauth 2.0

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The action ID

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Run node once

Set Up the Google Analytics and Zoho Zeptomail Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Analytics, Zoho Zeptomail, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Google Analytics and Zoho Zeptomail integration works as expected. Depending on your setup, data should flow between Google Analytics and Zoho Zeptomail (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Zoho Zeptomail

Google Analytics + Zoho Zeptomail + Google Sheets: This automation tracks campaign performance using Google Analytics, sends a report email via Zoho Zeptomail on a recurring basis, and logs the report data in Google Sheets for future analysis.

Zoho Zeptomail + Google Analytics + Slack: When a Zeptomail campaign's click rates, tracked via Google Analytics reporting, exceed a specified threshold, a notification is sent to a designated Slack channel to inform the marketing team.

Google Analytics and Zoho Zeptomail integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Zoho Zeptomail

Use Zoho Zeptomail in Latenode to automate transactional emails. Send welcome messages, password resets, and order confirmations automatically. Connect Zeptomail to any trigger (CRM updates, database changes) within Latenode's visual builder. Add custom logic and format data with JavaScript nodes to personalize messages, avoiding manual coding and scaling email sending without limits.

Google Analytics + Zoho Zeptomail integration

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FAQ Google Analytics and Zoho Zeptomail

How can I connect my Google Analytics account to Zoho Zeptomail using Latenode?

To connect your Google Analytics account to Zoho Zeptomail on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Zoho Zeptomail accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger targeted email campaigns based on Google Analytics events?

Yes, you can! Latenode lets you use Google Analytics triggers to send personalized Zoho Zeptomail campaigns. Boost engagement by reacting instantly to key user behaviors.

What types of tasks can I perform by integrating Google Analytics with Zoho Zeptomail?

Integrating Google Analytics with Zoho Zeptomail allows you to perform various tasks, including:

  • Send welcome emails via Zeptomail to users tracked as new in Google Analytics.
  • Update Zeptomail contact properties with Google Analytics user demographics.
  • Trigger re-engagement campaigns for users inactive on your website based on analytics.
  • Segment Zeptomail lists using Google Analytics data for enhanced targeting.
  • Send internal notifications of traffic spikes identified via Google Analytics.

How do I access Google Analytics metrics within Latenode workflows?

Once connected, use the Google Analytics node to query metrics. Use Latenode's visual editor or JavaScript blocks to manipulate this data.

Are there any limitations to the Google Analytics and Zoho Zeptomail integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Analytics may require custom scripting for full import.
  • Zoho Zeptomail's API rate limits apply to the number of emails sent per hour.
  • Advanced segmentation requires familiarity with Google Analytics event structures.

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