How to connect Google Business Profile and 123FormBuilder
Create a New Scenario to Connect Google Business Profile and 123FormBuilder
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or 123FormBuilder will be your first step. To do this, click "Choose an app," find Google Business Profile or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the 123FormBuilder Node
Next, click the plus (+) icon on the Google Business Profile node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.


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Authenticate 123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Configure the Google Business Profile and 123FormBuilder Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and 123FormBuilder Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Business Profile, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Google Business Profile and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and 123FormBuilder
123FormBuilder + Google Business Profile + Slack: When a new form submission is received, the flow checks if the submission contains negative keywords related to reviews. If negative feedback is detected, a message is sent to a dedicated Slack channel to alert the team for immediate review and response.
123FormBuilder + Google Sheets + Google Business Profile: Upon submission of a new form, the data is stored in a Google Sheet. Subsequently, positive feedback extracted from the form submission is used to create a new post in Google Business Profile, showcasing customer success stories.
Google Business Profile and 123FormBuilder integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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See how Latenode works
FAQ Google Business Profile and 123FormBuilder
How can I connect my Google Business Profile account to 123FormBuilder using Latenode?
To connect your Google Business Profile account to 123FormBuilder on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and 123FormBuilder accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile listings from 123FormBuilder submissions?
Yes, you can! Latenode lets you automatically update Google Business Profile based on 123FormBuilder data. This keeps your business information current, improving customer experience.
What types of tasks can I perform by integrating Google Business Profile with 123FormBuilder?
Integrating Google Business Profile with 123FormBuilder allows you to perform various tasks, including:
- Automatically create Google Business Profile posts from new form submissions.
- Update business hours on Google Business Profile based on form responses.
- Collect customer feedback via 123FormBuilder and post reviews to Google.
- Trigger internal notifications when a new Google review is submitted.
- Create promotional offers on Google Business Profile triggered by form data.
How secure is Google Business Profile data within Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring your Google Business Profile data is safe and protected during automation.
Are there any limitations to the Google Business Profile and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile API may affect high-volume workflows.
- Custom field mappings in 123FormBuilder might require advanced configuration.
- Image uploads from 123FormBuilder to Google Business Profile have size restrictions.