Google Business Profile and ActiveCampaign Integration

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Automatically add new Google Business Profile leads to ActiveCampaign and nurture them with personalized campaigns. Latenode’s visual editor makes complex workflows simple, and affordable execution-based pricing saves money as you scale.

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Google Business Profile

ActiveCampaign

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Business Profile and ActiveCampaign

Create a New Scenario to Connect Google Business Profile and ActiveCampaign

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or ActiveCampaign will be your first step. To do this, click "Choose an app," find Google Business Profile or ActiveCampaign, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node

Select the Google Business Profile node from the app selection panel on the right.

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Google Business Profile

Configure the Google Business Profile

Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the ActiveCampaign Node

Next, click the plus (+) icon on the Google Business Profile node, select ActiveCampaign from the list of available apps, and choose the action you need from the list of nodes within ActiveCampaign.

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Authenticate ActiveCampaign

Now, click the ActiveCampaign node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ActiveCampaign settings. Authentication allows you to use ActiveCampaign through Latenode.

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Configure the Google Business Profile and ActiveCampaign Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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ActiveCampaign Oauth 2.0

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Run node once

Set Up the Google Business Profile and ActiveCampaign Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Business Profile, ActiveCampaign, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and ActiveCampaign integration works as expected. Depending on your setup, data should flow between Google Business Profile and ActiveCampaign (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Business Profile and ActiveCampaign

Google Business Profile + ActiveCampaign + Google Sheets: When a new review is posted on Google Business Profile, a contact is created or updated in ActiveCampaign. The review details are then added as a row to a Google Sheet.

ActiveCampaign + Google Business Profile + Slack: When a contact is tagged in ActiveCampaign, their Google Business Profile information is used to send a message in Slack, alerting the team to the customer's tag and GBP info. Since fetching GBP info by name is not available, we will just send the tag to slack.

Google Business Profile and ActiveCampaign integration alternatives

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

About ActiveCampaign

Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.

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FAQ Google Business Profile and ActiveCampaign

How can I connect my Google Business Profile account to ActiveCampaign using Latenode?

To connect your Google Business Profile account to ActiveCampaign on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Business Profile and click on "Connect".
  • Authenticate your Google Business Profile and ActiveCampaign accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I add new Google Business Profile reviewers to ActiveCampaign?

Yes,triggercontactcreationinActiveCampaignusingLatenode’sreal-timeGoogleBusinessProfilemonitoring. Automate follow-ups,segmentation,andenrichcustomerdata,improvingengagement.

What types of tasks can I perform by integrating Google Business Profile with ActiveCampaign?

Integrating Google Business Profile with ActiveCampaign allows you to perform various tasks, including:

  • Adding new Google Business Profile reviewers to ActiveCampaign lists.
  • Sending personalized thank you emails to new reviewers via ActiveCampaign.
  • Updating ActiveCampaign contact properties based on review sentiment.
  • Segmenting contacts in ActiveCampaign based on Google Business Profile activity.
  • Triggering ActiveCampaign automations from new Google Business Profile posts.

Can I use JavaScript to transform Google Business Profile data?

Yes! Latenode’s JavaScript blocks allow you to manipulate Google Business Profile data before sending it to ActiveCampaign.

Are there any limitations to the Google Business Profile and ActiveCampaign integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Business Profile and ActiveCampaign APIs may affect performance.
  • Custom field mappings in ActiveCampaign require careful configuration.
  • Complex data transformations may require JavaScript knowledge.

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