How to connect Google Business Profile and AI Agent
Create a New Scenario to Connect Google Business Profile and AI Agent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or AI Agent will be your first step. To do this, click "Choose an app," find Google Business Profile or AI Agent, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AI Agent Node
Next, click the plus (+) icon on the Google Business Profile node, select AI Agent from the list of available apps, and choose the action you need from the list of nodes within AI Agent.


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Authenticate AI Agent
Now, click the AI Agent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AI Agent settings. Authentication allows you to use AI Agent through Latenode.
Configure the Google Business Profile and AI Agent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and AI Agent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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AI Agent
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Business Profile, AI Agent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and AI Agent integration works as expected. Depending on your setup, data should flow between Google Business Profile and AI Agent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and AI Agent
Google Business Profile + AI Agent + Google Sheets: When a new or updated review is posted on Google Business Profile, it's analyzed by an AI Agent for sentiment. The results, along with the review text, are then added to a Google Sheet for tracking and analysis.
Google Business Profile + AI Agent + Slack: When a new or updated review is posted on Google Business Profile, it is analyzed by an AI Agent. If the AI Agent detects a negative sentiment, a summary of the review and its issues is sent to a specified Slack channel to alert business owners.
Google Business Profile and AI Agent integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
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See how Latenode works
FAQ Google Business Profile and AI Agent
How can I connect my Google Business Profile account to AI Agent using Latenode?
To connect your Google Business Profile account to AI Agent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and AI Agent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically respond to GBP reviews?
Yes, using Latenode! Automatically analyze reviews with AI Agent and generate personalized responses. Improve customer engagement and save time with intelligent automation.
What types of tasks can I perform by integrating Google Business Profile with AI Agent?
Integrating Google Business Profile with AI Agent allows you to perform various tasks, including:
- Analyzing customer sentiment from Google Business Profile reviews using AI.
- Generating automated responses to reviews using AI-powered content creation.
- Monitoring review trends and identifying areas for business improvement.
- Updating business information across platforms using AI-driven data entry.
- Creating reports summarizing customer feedback and AI-generated insights.
How frequently can I update GBP data using Latenode's integration?
Update frequency depends on your Google Business Profile API limits. Latenode allows flexible scheduling to align with these constraints.
Are there any limitations to the Google Business Profile and AI Agent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Access to certain Google Business Profile features may be limited by Google's API permissions.
- AI Agent's performance depends on the quality and quantity of available data.
- Complex workflows with high data volumes may require a higher-tier Latenode plan.