How to connect Google Business Profile and Airparser
Create a New Scenario to Connect Google Business Profile and Airparser
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Airparser will be your first step. To do this, click "Choose an app," find Google Business Profile or Airparser, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Airparser Node
Next, click the plus (+) icon on the Google Business Profile node, select Airparser from the list of available apps, and choose the action you need from the list of nodes within Airparser.


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Authenticate Airparser
Now, click the Airparser node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Airparser settings. Authentication allows you to use Airparser through Latenode.
Configure the Google Business Profile and Airparser Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Airparser Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Airparser
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Save and Activate the Scenario
After configuring Google Business Profile, Airparser, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Airparser integration works as expected. Depending on your setup, data should flow between Google Business Profile and Airparser (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Airparser
Google Business Profile + Google Sheets: When a new or updated review is posted on a Google Business Profile, the review data is added as a new row in a Google Sheet for sentiment analysis.
Airparser + Google Business Profile + Slack: Extracts competitor data from a website using Airparser, cross-references the data with Google Business Profile, and sends an alert to the sales team in Slack.
Google Business Profile and Airparser integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Airparser
Airparser in Latenode extracts data from PDFs, emails, and documents. Automate data entry by feeding parsed content directly into your CRM or database. Use Latenode's logic functions to validate or transform data, then trigger actions like sending notifications or updating records. Scale document processing without complex code.
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See how Latenode works
FAQ Google Business Profile and Airparser
How can I connect my Google Business Profile account to Airparser using Latenode?
To connect your Google Business Profile account to Airparser on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Airparser accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I extract review data and post it to a knowledge base?
Yes, using Latenode, you can automate this. Airparser extracts the reviews, then Latenode’s logic and AI steps prepare the data for posting. Benefit: instant insights, better support.
What types of tasks can I perform by integrating Google Business Profile with Airparser?
Integrating Google Business Profile with Airparser allows you to perform various tasks, including:
- Automatically extract customer reviews and analyze sentiment.
- Parse Google Business Profile data to update website content.
- Monitor competitor data via Google Business Profile and Airparser.
- Aggregate review data into reports using Latenode's data blending.
- Trigger alerts when new negative reviews are detected via AI.
How do I automate Google Business Profile review monitoring?
Use Latenode to schedule Airparser to extract reviews regularly, then use conditional logic to trigger alerts for negative feedback.
Are there any limitations to the Google Business Profile and Airparser integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Airparser's data extraction is limited by website structure changes.
- Google Business Profile API usage is subject to Google's rate limits.
- Initial setup requires understanding of Airparser's parsing rules.