How to connect Google Business Profile and AITable
Create a New Scenario to Connect Google Business Profile and AITable
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or AITable will be your first step. To do this, click "Choose an app," find Google Business Profile or AITable, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AITable Node
Next, click the plus (+) icon on the Google Business Profile node, select AITable from the list of available apps, and choose the action you need from the list of nodes within AITable.


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AITable

Authenticate AITable
Now, click the AITable node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AITable settings. Authentication allows you to use AITable through Latenode.
Configure the Google Business Profile and AITable Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and AITable Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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AITable
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, AITable, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and AITable integration works as expected. Depending on your setup, data should flow between Google Business Profile and AITable (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and AITable
Google Business Profile + AITable + Slack: When a new or updated review is posted on Google Business Profile, the review data is saved to an AITable record. If the review's sentiment is negative (determined externally, for example, by a formula in AITable), a notification is sent to a manager in Slack.
OpenAI ChatGPT + Google Business Profile + AITable: Uses AI to create Google Business Profile descriptions, triggered externally (e.g., manual run). The AI-generated descriptions are saved to AITable for review and approval. After approval, the description can be copied manually to the Google Business Profile.
Google Business Profile and AITable integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About AITable
Manage project data in AITable and sync it with Latenode for powerful automation. Update databases, trigger notifications, or generate reports based on AITable changes. Latenode adds logic and integrations, creating workflows that AITable alone can't provide. Scale custom apps with ease, paying only for execution time.
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FAQ Google Business Profile and AITable
How can I connect my Google Business Profile account to AITable using Latenode?
To connect your Google Business Profile account to AITable on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and AITable accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track positive reviews and update product status?
Yes, you can! Latenode lets you instantly update AITable when Google Business Profile receives a positive review. Centralize data & trigger actions automatically.
What types of tasks can I perform by integrating Google Business Profile with AITable?
Integrating Google Business Profile with AITable allows you to perform various tasks, including:
- Logging new Google Business Profile reviews in AITable automatically.
- Updating product inventory status in AITable based on customer feedback.
- Creating performance reports from Google Business Profile data in AITable.
- Tracking location-specific customer sentiment in AITable.
- Generating summary emails of weekly Google Business Profile activity.
How does Latenode handle Google Business Profile API rate limits?
Latenode uses optimized request queuing & error handling for Google Business Profile, preventing rate limit issues during high-volume workflows.
Are there any limitations to the Google Business Profile and AITable integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data migration is not directly supported.
- Complex AITable formula updates might require custom JavaScript.
- The number of locations manageable depends on your Google Business Profile plan.