How to connect Google Business Profile and Amazon SNS
Create a New Scenario to Connect Google Business Profile and Amazon SNS
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Amazon SNS will be your first step. To do this, click "Choose an app," find Google Business Profile or Amazon SNS, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Amazon SNS Node
Next, click the plus (+) icon on the Google Business Profile node, select Amazon SNS from the list of available apps, and choose the action you need from the list of nodes within Amazon SNS.


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Amazon SNS

Authenticate Amazon SNS
Now, click the Amazon SNS node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Amazon SNS settings. Authentication allows you to use Amazon SNS through Latenode.
Configure the Google Business Profile and Amazon SNS Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Amazon SNS Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Amazon SNS
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Amazon SNS, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Amazon SNS integration works as expected. Depending on your setup, data should flow between Google Business Profile and Amazon SNS (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Amazon SNS
Google Business Profile + Slack: Get notified in a Slack channel when a new review is posted on your Google Business Profile, allowing for quick responses and engagement.
Amazon SNS + Google Business Profile + Zendesk: When a new topic arrives to Amazon SNS, a Zendesk ticket is automatically created to track Google Business Profile changes, which is helpful for support and tracking.
Google Business Profile and Amazon SNS integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Amazon SNS
Use Amazon SNS in Latenode to build automated notification systems. Trigger SMS, email, or push notifications based on events in your workflows. Centralize alerts across apps and avoid missing critical updates. Combine with Latenode's no-code tools and JavaScript for customized routing and content based on real-time data.
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FAQ Google Business Profile and Amazon SNS
How can I connect my Google Business Profile account to Amazon SNS using Latenode?
To connect your Google Business Profile account to Amazon SNS on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Amazon SNS accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get SMS alerts for new Google reviews?
Yes, you can! Latenode lets you automate SMS alerts via Amazon SNS for new Google Business Profile reviews. React instantly and maintain a high reputation by addressing feedback promptly.
What types of tasks can I perform by integrating Google Business Profile with Amazon SNS?
Integrating Google Business Profile with Amazon SNS allows you to perform various tasks, including:
- Send SMS notifications for new customer reviews.
- Alert support teams about negative feedback via SMS.
- Automatically post Google Business Profile updates to an SNS topic.
- Trigger SNS notifications when business hours change.
- Notify users about new promotions listed on Google Business Profile.
Can Latenode manage multiple Google Business Profile locations?
Yes, Latenode simplifies managing multiple Google Business Profile locations. Scale your operations with robust, automated workflows for each location.
Are there any limitations to the Google Business Profile and Amazon SNS integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API usage is subject to Google’s rate limits.
- SNS message delivery is dependent on mobile carrier availability.
- Historical Google Business Profile data migration requires custom scripting.