How to connect Google Business Profile and Apify
Create a New Scenario to Connect Google Business Profile and Apify
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Apify will be your first step. To do this, click "Choose an app," find Google Business Profile or Apify, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Apify Node
Next, click the plus (+) icon on the Google Business Profile node, select Apify from the list of available apps, and choose the action you need from the list of nodes within Apify.


Google Business Profile
⚙
Apify

Authenticate Apify
Now, click the Apify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apify settings. Authentication allows you to use Apify through Latenode.
Configure the Google Business Profile and Apify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Apify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Apify
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Apify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Apify integration works as expected. Depending on your setup, data should flow between Google Business Profile and Apify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Apify
Apify + Google Sheets + Google Business Profile: Regularly fetch competitor data from Apify, store it in a Google Sheet for tracking market trends, and create a Google Business Profile post summarizing the findings.
Apify + Google Business Profile + Slack: Monitor changes in competitor's Google Business Profiles using Apify. When significant changes are detected based on fetched data, send a notification to a designated Slack channel.
Google Business Profile and Apify integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
About Apify
Use Apify in Latenode to extract web data at scale for lead generation, market research, and more. Apify handles complex scraping, while Latenode orchestrates the data: trigger workflows, transform results with AI, and send data to any app. Automate web actions visually and affordably.
Similar apps
Related categories
See how Latenode works
FAQ Google Business Profile and Apify
How can I connect my Google Business Profile account to Apify using Latenode?
To connect your Google Business Profile account to Apify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Apify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track competitor pricing using Google Business Profile and Apify integration?
Yes, you can! Use Latenode’s visual editor to pull competitor data from Apify and compare it to your Google Business Profile insights. Automate price adjustments and stay competitive.
What types of tasks can I perform by integrating Google Business Profile with Apify?
Integrating Google Business Profile with Apify allows you to perform various tasks, including:
- Scraping customer reviews from multiple Google Business Profile locations.
- Monitoring local search rankings for specific keywords.
- Automating data extraction for sentiment analysis.
- Aggregating business information from multiple sources.
- Building custom reports on local market trends.
Can I automate posting Google Business Profile updates in Latenode?
Yes! Latenode enables automated posting and scheduling of updates to your Google Business Profile via custom workflows, streamlining content management.
Are there any limitations to the Google Business Profile and Apify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Apify APIs may affect performance.
- Advanced Apify actor configurations might require JavaScript knowledge.
- Real-time data synchronization depends on the polling interval set in your workflow.