How to connect Google Business Profile and Apollo
Create a New Scenario to Connect Google Business Profile and Apollo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Apollo will be your first step. To do this, click "Choose an app," find Google Business Profile or Apollo, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Apollo Node
Next, click the plus (+) icon on the Google Business Profile node, select Apollo from the list of available apps, and choose the action you need from the list of nodes within Apollo.


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Authenticate Apollo
Now, click the Apollo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Apollo settings. Authentication allows you to use Apollo through Latenode.
Configure the Google Business Profile and Apollo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Apollo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Apollo
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Apollo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Apollo integration works as expected. Depending on your setup, data should flow between Google Business Profile and Apollo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Apollo
Google Business Profile + Apollo + Slack: When a new review is posted on Google Business Profile, the workflow searches for contact information in Apollo using the reviewer's name or associated details. If a contact is found, a message is sent to the marketing team via Slack with the review details and the contact information from Apollo.
Apollo + Google Business Profile + HubSpot: When a contact is updated in Apollo, the workflow retrieves relevant data from the linked Google Business Profile (e.g., address, website). This information is then used to update the corresponding contact record in HubSpot, ensuring that all platforms are synchronized with the latest business information.
Google Business Profile and Apollo integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Apollo
Need precise location data? Integrate Apollo into Latenode workflows to automatically geocode addresses or enrich customer profiles with location insights. Automate data validation and routing based on geographic parameters. Use Latenode's visual editor to build scalable location-aware processes without complex coding.
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See how Latenode works
FAQ Google Business Profile and Apollo
How can I connect my Google Business Profile account to Apollo using Latenode?
To connect your Google Business Profile account to Apollo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Apollo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Apollo leads with Google Business Profile data?
Yes, you can! With Latenode, automatically update Apollo leads with real-time Google Business Profile info, enhancing your sales strategy. Benefit from a unified, data-rich workflow.
What types of tasks can I perform by integrating Google Business Profile with Apollo?
Integrating Google Business Profile with Apollo allows you to perform various tasks, including:
- Automatically updating Apollo with new Google Business Profile reviews.
- Creating new Apollo leads from Google Business Profile customer inquiries.
- Triggering personalized Apollo outreach based on Google Business Profile activity.
- Monitoring competitor Google Business Profile data within Apollo.
- Syncing Google Business Profile location data with Apollo contact information.
Can I use Javascript to transform data between the two apps?
Yes! Latenode allows you to use Javascript code blocks for complex data transformations between Google Business Profile and Apollo.
Are there any limitations to the Google Business Profile and Apollo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Apollo APIs may affect high-volume data transfers.
- Custom fields in Apollo might require manual mapping during the workflow setup.
- Real-time data synchronization depends on the polling frequency configured within Latenode.