How to connect Google Business Profile and Attio
Create a New Scenario to Connect Google Business Profile and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Attio will be your first step. To do this, click "Choose an app," find Google Business Profile or Attio, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the Google Business Profile node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.


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Attio

Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the Google Business Profile and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Attio
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Attio integration works as expected. Depending on your setup, data should flow between Google Business Profile and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Attio
Google Business Profile + Attio + Slack: When a new review is posted on Google Business Profile, the reviewer's information is added to Attio as a new entry. Then, a message is sent to a Slack channel to notify the team about the new review and the created Attio entry.
Attio + Google Business Profile + Zendesk: When a new entry is created in Attio, a check is performed to see if the contact has left a negative review on Google Business Profile. If a negative review exists, a Zendesk ticket is created to address the issue.
Google Business Profile and Attio integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ Google Business Profile and Attio
How can I connect my Google Business Profile account to Attio using Latenode?
To connect your Google Business Profile account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Attio profiles with Google Business Profile reviews?
Yes, you can! With Latenode, automatically update Attio profiles with new Google Business Profile reviews for better customer insights. Use AI to summarize feedback, all without coding.
What types of tasks can I perform by integrating Google Business Profile with Attio?
Integrating Google Business Profile with Attio allows you to perform various tasks, including:
- Create new Attio contacts from Google Business Profile review authors.
- Update Attio records when Google Business Profile information changes.
- Send personalized thank-you notes via Attio for positive reviews.
- Track Google Business Profile review sentiment within Attio dashboards.
- Trigger internal notifications in Attio for negative Google Business Profile reviews.
How secure is my Google Business Profile data within Latenode?
Latenode employs advanced encryption and security protocols, ensuring your Google Business Profile data is safe and protected throughout the integration process.
Are there any limitations to the Google Business Profile and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration may not be automatically synced.
- Custom field mappings may require JavaScript knowledge for complex data transformations.
- Rate limits imposed by Google Business Profile and Attio APIs may affect high-volume workflows.