How to connect Google Business Profile and Basin
Create a New Scenario to Connect Google Business Profile and Basin
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Basin will be your first step. To do this, click "Choose an app," find Google Business Profile or Basin, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Basin Node
Next, click the plus (+) icon on the Google Business Profile node, select Basin from the list of available apps, and choose the action you need from the list of nodes within Basin.


Google Business Profile
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Basin


Authenticate Basin
Now, click the Basin node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Basin settings. Authentication allows you to use Basin through Latenode.
Configure the Google Business Profile and Basin Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Basin Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Basin
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Basin, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Basin integration works as expected. Depending on your setup, data should flow between Google Business Profile and Basin (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Basin
Basin + Slack + Google Business Profile: When a new form submission is received in Basin, a message is sent to a designated Slack channel, alerting the business owner. This allows for immediate awareness of new inquiries, which can then prompt a response via Google Business Profile.
Basin + Gmail + Google Business Profile: Upon receiving a new form submission in Basin, a summary of the submission is compiled and sent via Gmail to the Google Business Profile manager. This provides a consolidated view of contact form responses for efficient management of business profile interactions.
Google Business Profile and Basin integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Basin
Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.
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See how Latenode works
FAQ Google Business Profile and Basin
How can I connect my Google Business Profile account to Basin using Latenode?
To connect your Google Business Profile account to Basin on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Basin accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I save new Google Business Profile reviews to Basin?
Yes, you can! Latenode's visual editor makes it easy to save new Google Business Profile reviews to Basin. Benefit from centralized data collection and instant notifications for new feedback.
What types of tasks can I perform by integrating Google Business Profile with Basin?
Integrating Google Business Profile with Basin allows you to perform various tasks, including:
- Capture customer feedback directly from Google Business Profile into Basin forms.
- Send automated thank you emails via Basin upon receiving a positive review.
- Store location-based feedback data from Google Business Profile in Basin.
- Trigger internal alerts in Basin for negative reviews on Google Business Profile.
- Aggregate Google Business Profile insights with other form data in Basin.
How secure is my Google Business Profile data within Latenode?
Latenode uses secure authentication methods and encrypts data in transit and at rest, ensuring your Google Business Profile data is protected.
Are there any limitations to the Google Business Profile and Basin integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data before integration setup cannot be automatically imported.
- Custom form field mapping between Google Business Profile and Basin may require adjustments.
- Rate limits imposed by Google Business Profile and Basin may affect high-volume workflows.