How to connect Google Business Profile and Bigin by Zoho CRM
Create a New Scenario to Connect Google Business Profile and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Google Business Profile or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Google Business Profile node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.


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Bigin by Zoho CRM


Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Google Business Profile and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Business Profile and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Bigin by Zoho CRM
Google Business Profile + Google Sheets + Bigin by Zoho CRM: Whenever a new or updated review is posted on Google Business Profile, the review details are added to a Google Sheet. This sheet is then monitored, and when a new review is added, the customer's contact details are updated in Bigin by Zoho CRM.
Google Business Profile + Bigin by Zoho CRM + Slack: When a new review is received on Google Business Profile, a contact is created in Bigin by Zoho CRM with the reviewer's details. Subsequently, a notification is sent to a specified Slack channel to alert the sales team about the new potential lead.
Google Business Profile and Bigin by Zoho CRM integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Google Business Profile and Bigin by Zoho CRM
How can I connect my Google Business Profile account to Bigin by Zoho CRM using Latenode?
To connect your Google Business Profile account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Bigin contacts from new Google Business Profile reviews?
Yes, you can! Latenode allows automatic contact creation, ensuring no lead is missed. Leverage low-code logic to filter reviews and enrich contact data before syncing to Bigin.
What types of tasks can I perform by integrating Google Business Profile with Bigin by Zoho CRM?
Integrating Google Business Profile with Bigin by Zoho CRM allows you to perform various tasks, including:
- Create new Bigin leads from positive Google Business Profile reviews.
- Update Bigin contact details based on Google Business Profile interactions.
- Send automated thank-you messages for new 5-star reviews.
- Track review sentiment and tag Bigin contacts accordingly.
- Analyze review trends to improve customer service strategies.
How secure is Google Business Profile data within Latenode?
Latenode employs robust encryption and security protocols to protect your Google Business Profile data during integration and workflow execution.
Are there any limitations to the Google Business Profile and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Bigin may affect workflow speed.
- Custom fields in Bigin require careful mapping during integration setup.
- Real-time synchronization depends on the polling interval configured in Latenode.