How to connect Google Business Profile and Bitrix24
Create a New Scenario to Connect Google Business Profile and Bitrix24
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Bitrix24 will be your first step. To do this, click "Choose an app," find Google Business Profile or Bitrix24, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bitrix24 Node
Next, click the plus (+) icon on the Google Business Profile node, select Bitrix24 from the list of available apps, and choose the action you need from the list of nodes within Bitrix24.


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Bitrix24

Authenticate Bitrix24
Now, click the Bitrix24 node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitrix24 settings. Authentication allows you to use Bitrix24 through Latenode.
Configure the Google Business Profile and Bitrix24 Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Bitrix24 Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bitrix24
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Bitrix24, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Bitrix24 integration works as expected. Depending on your setup, data should flow between Google Business Profile and Bitrix24 (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Bitrix24
Google Business Profile + Bitrix24 + Slack: When a new positive review is posted on Google Business Profile, the review details are saved as a new lead in Bitrix24. A notification is then sent to a designated Slack channel to alert the sales team.
Bitrix24 + Google Business Profile + Google Sheets: When a new lead is created in Bitrix24, the lead information is saved to a Google Sheet. Google Business Profile ad performance data (which needs to be manually inserted/updated) is also tracked in the same Google Sheet to analyze marketing campaign impact.
Google Business Profile and Bitrix24 integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Bitrix24
Automate Bitrix24 tasks in Latenode: update deals, manage contacts, and track tasks without manual work. Connect Bitrix24 CRM data to other apps, like email or spreadsheets, for streamlined workflows. Latenode’s visual editor and flexible code options make complex Bitrix24 automation simple and scalable, avoiding per-step fees.
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See how Latenode works
FAQ Google Business Profile and Bitrix24
How can I connect my Google Business Profile account to Bitrix24 using Latenode?
To connect your Google Business Profile account to Bitrix24 on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Bitrix24 accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Bitrix24 leads from new Google Business Profile reviews?
Yes, you can! Latenode allows instant lead creation. Automate lead generation & nurturing based on reviews. Prioritize incoming requests & boost customer engagement effortlessly.
What types of tasks can I perform by integrating Google Business Profile with Bitrix24?
Integrating Google Business Profile with Bitrix24 allows you to perform various tasks, including:
- Creating new Bitrix24 tasks for negative Google Business Profile reviews.
- Updating Bitrix24 deals when Google Business Profile information changes.
- Sending thank you messages via Bitrix24 for positive Google Business Profile reviews.
- Adding new Google Business Profile questions to Bitrix24 as support tickets.
- Syncing Google Business Profile contact information with Bitrix24 contacts.
How frequently can I pull data from Google Business Profile on Latenode?
Latenode adapts to Google's API limits. Upgrade to scale your data pulls as your business grows with flexible plans.
Are there any limitations to the Google Business Profile and Bitrix24 integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Bitrix24 APIs may affect data synchronization frequency.
- Custom field mapping beyond standard fields may require JavaScript coding in Latenode.
- Historical data migration from Google Business Profile to Bitrix24 may require building custom flows.