How to connect Google Business Profile and Blue
Create a New Scenario to Connect Google Business Profile and Blue
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Blue will be your first step. To do this, click "Choose an app," find Google Business Profile or Blue, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Blue Node
Next, click the plus (+) icon on the Google Business Profile node, select Blue from the list of available apps, and choose the action you need from the list of nodes within Blue.


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Authenticate Blue
Now, click the Blue node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Blue settings. Authentication allows you to use Blue through Latenode.
Configure the Google Business Profile and Blue Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Blue Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Blue
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Blue, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Blue integration works as expected. Depending on your setup, data should flow between Google Business Profile and Blue (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Blue
Google Business Profile + Slack: When a new positive review is received on Google Business Profile, a notification is sent to a dedicated Slack channel to inform the marketing team.
Blue + Google Business Profile + Google Sheets: Track new Blue project events. Create a Google Business Profile post with promotional offers derived from the Blue project data, and log all project information to a Google Sheet for tracking.
Google Business Profile and Blue integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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See how Latenode works
FAQ Google Business Profile and Blue
How can I connect my Google Business Profile account to Blue using Latenode?
To connect your Google Business Profile account to Blue on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Blue accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate review responses based on Blue feedback?
Yes, you can! Latenode's AI Prompt steps allow you to analyze Blue feedback and automatically generate personalized responses to Google Business Profile reviews, improving customer engagement.
What types of tasks can I perform by integrating Google Business Profile with Blue?
Integrating Google Business Profile with Blue allows you to perform various tasks, including:
- Create Blue tickets for negative Google Business Profile reviews.
- Send Blue notifications for new Google Business Profile questions.
- Update Google Business Profile hours based on Blue support schedule.
- Track Blue support interactions related to Google Business Profile issues.
- Automatically escalate urgent issues from Google Business Profile via Blue.
How reliable is the Google Business Profile integration on Latenode?
Latenode provides robust error handling and monitoring, ensuring reliable automation between Google Business Profile and Blue, even at scale.
Are there any limitations to the Google Business Profile and Blue integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data import from Google Business Profile may require custom scripting.
- Blue's API rate limits might affect the frequency of updates.
- Complex logic may require JavaScript blocks for advanced data transformation.