How to connect Google Business Profile and Businessmap
Create a New Scenario to Connect Google Business Profile and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Businessmap will be your first step. To do this, click "Choose an app," find Google Business Profile or Businessmap, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Businessmap Node
Next, click the plus (+) icon on the Google Business Profile node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.


Google Business Profile
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Businessmap


Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the Google Business Profile and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Businessmap integration works as expected. Depending on your setup, data should flow between Google Business Profile and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Businessmap
Google Business Profile + Businessmap + Slack: When a new review is received on Google Business Profile, a task is created in Businessmap to address it. The team is then notified in a Slack channel about the new review and the created task.
Businessmap + Google Business Profile + Gmail: When a customer service task is completed in Businessmap, a satisfaction survey is sent via Gmail. The email includes information from the Google Business Profile to personalize the survey.
Google Business Profile and Businessmap integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ Google Business Profile and Businessmap
How can I connect my Google Business Profile account to Businessmap using Latenode?
To connect your Google Business Profile account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Google Business Profile reviews in Businessmap?
Yes, you can! Latenode allows real-time review tracking. Automatically create Businessmap tasks from new reviews, boosting team responsiveness and customer satisfaction.
What types of tasks can I perform by integrating Google Business Profile with Businessmap?
Integrating Google Business Profile with Businessmap allows you to perform various tasks, including:
- Create Businessmap tasks for negative Google Business Profile reviews.
- Update Businessmap project status based on Google Business Profile insights.
- Send Businessmap notifications for new Google Business Profile customer questions.
- Log Google Business Profile location updates in Businessmap for audit trails.
- Generate Businessmap reports based on Google Business Profile performance data.
Can I automate Google Business Profile post scheduling?
Yes! Latenode enables automated post scheduling using data from Businessmap, ensuring consistent content delivery and saving valuable time.
Are there any limitations to the Google Business Profile and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require manual configuration.
- Complex Businessmap custom fields might need JavaScript transformation.
- Rate limits imposed by Google Business Profile API apply.