How to connect Google Business Profile and Cal.com
Create a New Scenario to Connect Google Business Profile and Cal.com
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Cal.com will be your first step. To do this, click "Choose an app," find Google Business Profile or Cal.com, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cal.com Node
Next, click the plus (+) icon on the Google Business Profile node, select Cal.com from the list of available apps, and choose the action you need from the list of nodes within Cal.com.


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Cal.com

Authenticate Cal.com
Now, click the Cal.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cal.com settings. Authentication allows you to use Cal.com through Latenode.
Configure the Google Business Profile and Cal.com Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Cal.com Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Cal.com
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Cal.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Cal.com integration works as expected. Depending on your setup, data should flow between Google Business Profile and Cal.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Cal.com
Cal.com + Slack: When a new booking is created in Cal.com, send a notification via Slack to a designated channel. This ensures that you are promptly informed about new appointments and can quickly follow up with potential leads or customers.
Cal.com + Google Business Profile + Google Sheets: Log new Cal.com bookings to a Google Sheet and add business profile review data to the same sheet. This allows for performance tracking and analysis of booking trends alongside customer feedback.
Google Business Profile and Cal.com integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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See how Latenode works
FAQ Google Business Profile and Cal.com
How can I connect my Google Business Profile account to Cal.com using Latenode?
To connect your Google Business Profile account to Cal.com on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Cal.com accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile with new Cal.com bookings?
Yes, you can! Latenode's visual editor makes it easy to trigger updates to your Google Business Profile whenever a new booking is made in Cal.com, keeping your customers informed about availability.
What types of tasks can I perform by integrating Google Business Profile with Cal.com?
Integrating Google Business Profile with Cal.com allows you to perform various tasks, including:
- Automatically creating Google Business Profile posts for new Cal.com events.
- Sending thank you messages via Google Business Profile after a Cal.com appointment.
- Updating Google Business Profile availability based on Cal.com booking schedules.
- Tracking Cal.com booking conversions from Google Business Profile promotions.
- Gathering customer feedback via Google Business Profile following Cal.com meetings.
How secure is connecting Google Business Profile to Latenode?
Latenode uses industry-standard encryption and secure authentication protocols, ensuring your Google Business Profile data is protected during integration and use.
Are there any limitations to the Google Business Profile and Cal.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Cal.com APIs may affect workflow speed.
- Custom field data syncing may require JavaScript or API interaction for advanced configurations.
- Changes to either Google Business Profile or Cal.com APIs could require workflow adjustments.