How to connect Google Business Profile and Circle
Create a New Scenario to Connect Google Business Profile and Circle
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Circle will be your first step. To do this, click "Choose an app," find Google Business Profile or Circle, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Circle Node
Next, click the plus (+) icon on the Google Business Profile node, select Circle from the list of available apps, and choose the action you need from the list of nodes within Circle.


Google Business Profile
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Circle


Authenticate Circle
Now, click the Circle node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Circle settings. Authentication allows you to use Circle through Latenode.
Configure the Google Business Profile and Circle Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Circle Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Circle
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Circle, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Circle integration works as expected. Depending on your setup, data should flow between Google Business Profile and Circle (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Circle
Google Business Profile + Circle + Slack: When a new positive review is received on Google Business Profile, it is shared as a post in a Circle community. A notification is also sent to a Slack channel to alert the team.
Circle + Google Business Profile + HubSpot: When a new member joins a Circle community, the automation checks if they requested local services. If yes, a new contact is created in HubSpot, including relevant information from the Google Business Profile.
Google Business Profile and Circle integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Circle
Use Circle in Latenode to build thriving online communities. Automate member onboarding, content moderation, and engagement tracking. Trigger workflows based on Circle events, syncing data with CRMs or email tools. Scale community management without manual overhead, using Latenode’s no-code tools and custom logic.
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See how Latenode works
FAQ Google Business Profile and Circle
How can I connect my Google Business Profile account to Circle using Latenode?
To connect your Google Business Profile account to Circle on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Circle accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Google Business Profile reviews to Circle?
Yes, you can! Latenode's visual editor makes this simple. Automatically share positive reviews in your Circle community to boost engagement and social proof.
What types of tasks can I perform by integrating Google Business Profile with Circle?
Integrating Google Business Profile with Circle allows you to perform various tasks, including:
- Post new Google Business Profile reviews in a dedicated Circle channel.
- Send Circle notifications for significant Google Business Profile updates.
- Create Circle discussion topics from Google Business Profile questions.
- Track Google Business Profile engagement metrics within Circle.
- Welcome new Circle members based on Google Business Profile interactions.
Can I use JavaScript to customize my Google Business Profile automations?
Yes! Latenode supports JavaScript, letting you tailor Google Business Profile workflows with code for advanced functionality.
Are there any limitations to the Google Business Profile and Circle integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the polling interval of Google Business Profile.
- Complex data transformations might require JavaScript knowledge.
- API rate limits of Google Business Profile and Circle still apply.