How to connect Google Business Profile and CloudTalk
Create a New Scenario to Connect Google Business Profile and CloudTalk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or CloudTalk will be your first step. To do this, click "Choose an app," find Google Business Profile or CloudTalk, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the CloudTalk Node
Next, click the plus (+) icon on the Google Business Profile node, select CloudTalk from the list of available apps, and choose the action you need from the list of nodes within CloudTalk.


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Authenticate CloudTalk
Now, click the CloudTalk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your CloudTalk settings. Authentication allows you to use CloudTalk through Latenode.
Configure the Google Business Profile and CloudTalk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and CloudTalk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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CloudTalk
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, CloudTalk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and CloudTalk integration works as expected. Depending on your setup, data should flow between Google Business Profile and CloudTalk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and CloudTalk
CloudTalk + Google Business Profile + Slack: When a new call is received in CloudTalk, check if the caller has left a review on Google Business Profile. If not, send a direct message in Slack to an internal team member reminding them to request a review from the customer.
CloudTalk + Google Business Profile + Zendesk: When a new call ends in CloudTalk, create a Zendesk ticket with call details. Also, create a Google Business Profile post summarizing the popular discussion topics from the call.
Google Business Profile and CloudTalk integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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See how Latenode works
FAQ Google Business Profile and CloudTalk
How can I connect my Google Business Profile account to CloudTalk using Latenode?
To connect your Google Business Profile account to CloudTalk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and CloudTalk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger calls for negative Google Business Profile reviews?
Yes, you can! Latenode's real-time triggers and advanced logic let you instantly initiate a CloudTalk call when a negative review is posted, ensuring rapid response and improved customer satisfaction.
What types of tasks can I perform by integrating Google Business Profile with CloudTalk?
Integrating Google Business Profile with CloudTalk allows you to perform various tasks, including:
- Automatically call customers who leave a negative Google Business Profile review.
- Send SMS updates via CloudTalk after a Google Business Profile update.
- Log all CloudTalk calls as notes in Google Business Profile.
- Create new CloudTalk contacts from Google Business Profile inquiries.
- Track customer sentiment from calls related to Google Business Profile interactions.
How often does Latenode sync Google Business Profile data?
Data sync frequency is fully customizable within Latenode, ranging from near-real-time triggers to scheduled intervals, optimized for your workflow needs.
Are there any limitations to the Google Business Profile and CloudTalk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Business Profile to CloudTalk isn't automated.
- Advanced custom fields in CloudTalk might require custom mapping.
- Integration depends on the API availability of both Google Business Profile and CloudTalk.