How to connect Google Business Profile and Cloze
Create a New Scenario to Connect Google Business Profile and Cloze
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Cloze will be your first step. To do this, click "Choose an app," find Google Business Profile or Cloze, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cloze Node
Next, click the plus (+) icon on the Google Business Profile node, select Cloze from the list of available apps, and choose the action you need from the list of nodes within Cloze.


Google Business Profile
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Cloze

Authenticate Cloze
Now, click the Cloze node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cloze settings. Authentication allows you to use Cloze through Latenode.
Configure the Google Business Profile and Cloze Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Cloze Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Cloze
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Cloze, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Cloze integration works as expected. Depending on your setup, data should flow between Google Business Profile and Cloze (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Cloze
Google Business Profile + Cloze + Slack: When a new positive review is posted on Google Business Profile, a thank you note is automatically added to Cloze, and a notification is sent to a Slack channel.
Cloze + Google Business Profile + Google Sheets: When a deal is closed in Cloze, the service list of Google Business Profile is updated, and the deal information is logged in a Google Sheet.
Google Business Profile and Cloze integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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See how Latenode works
FAQ Google Business Profile and Cloze
How can I connect my Google Business Profile account to Cloze using Latenode?
To connect your Google Business Profile account to Cloze on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Cloze accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create Cloze contacts from new GBP reviews?
Yes, you can! Latenode allows automated contact creation in Cloze from new Google Business Profile reviews. Benefit from immediate follow-up and improved customer relationship management.
What types of tasks can I perform by integrating Google Business Profile with Cloze?
Integrating Google Business Profile with Cloze allows you to perform various tasks, including:
- Create new Cloze contacts from Google Business Profile leads.
- Update Cloze contact information with new Google Business Profile data.
- Log Google Business Profile reviews as notes in Cloze.
- Trigger Cloze workflows based on Google Business Profile events.
- Send personalized thank you messages via Cloze for positive reviews.
Can I filter GBP reviews by rating before pushing to Cloze?
Yes, using Latenode's visual editor, you can filter reviews based on star rating or keyword content before sending data to Cloze, ensuring data relevance.
Are there any limitations to the Google Business Profile and Cloze integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration is not automatically synced.
- Complex data transformations might require JavaScript code blocks.
- Rate limits on Google Business Profile API calls may affect high-volume workflows.