How to connect Google Business Profile and Code
Create a New Scenario to Connect Google Business Profile and Code
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Code will be your first step. To do this, click "Choose an app," find Google Business Profile or Code, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Code Node
Next, click the plus (+) icon on the Google Business Profile node, select Code from the list of available apps, and choose the action you need from the list of nodes within Code.


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Authenticate Code
Now, click the Code node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Code settings. Authentication allows you to use Code through Latenode.
Configure the Google Business Profile and Code Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Code Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Code, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Code integration works as expected. Depending on your setup, data should flow between Google Business Profile and Code (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Code
Google Business Profile + Code + Google Sheets: When a new review is posted on Google Business Profile, the content is analyzed for sentiment using JavaScript code. The review text and sentiment score are then added as a new row in Google Sheets.
Google Business Profile + Code + Slack: When a new review is posted on Google Business Profile, JavaScript code analyzes its sentiment. If the sentiment score falls below a threshold, indicating a negative trend, a notification is sent to a designated Slack channel.
Google Business Profile and Code integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Code
Need custom logic within your Latenode workflows? Code lets you add JavaScript snippets and NPM modules directly into your automation flows. Transform data, handle complex calculations, and connect to unsupported APIs. Latenode makes it easy to manage code alongside no-code steps, ensuring scalability and maintainability.
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See how Latenode works
FAQ Google Business Profile and Code
How can I connect my Google Business Profile account to Code using Latenode?
To connect your Google Business Profile account to Code on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Code accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate review responses based on sentiment using Google Business Profile and Code integration?
Yes, Latenode lets you analyze reviews with AI in Code, then automatically post tailored responses to Google Business Profile, improving customer engagement with minimal effort.
What types of tasks can I perform by integrating Google Business Profile with Code?
Integrating Google Business Profile with Code allows you to perform various tasks, including:
- Creating custom reports combining GBP data with external sources.
- Automating updates to GBP based on data from your internal systems.
- Building custom dashboards to monitor GBP performance metrics.
- Triggering alerts in Code based on specific GBP review keywords.
- Programmatically managing GBP listings across multiple locations.
How quickly can I update business hours on Google Business Profile via Latenode?
Latenode allows near real-time updates. You can programmatically change hours triggered by events in other apps or databases.
Are there any limitations to the Google Business Profile and Code integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Changes to the Google Business Profile API may temporarily affect functionality.
- Extensive Code scripts may impact workflow execution speed.
- Rate limits apply to Google Business Profile API calls.