How to connect Google Business Profile and Contacts+
Create a New Scenario to Connect Google Business Profile and Contacts+
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Contacts+ will be your first step. To do this, click "Choose an app," find Google Business Profile or Contacts+, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Contacts+ Node
Next, click the plus (+) icon on the Google Business Profile node, select Contacts+ from the list of available apps, and choose the action you need from the list of nodes within Contacts+.


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Contacts+


Authenticate Contacts+
Now, click the Contacts+ node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Contacts+ settings. Authentication allows you to use Contacts+ through Latenode.
Configure the Google Business Profile and Contacts+ Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Contacts+ Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Contacts+
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Contacts+, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Contacts+ integration works as expected. Depending on your setup, data should flow between Google Business Profile and Contacts+ (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Contacts+
Google Business Profile + Contacts+ + Slack: When a new review is posted on your Google Business Profile, the information is used to find or create a contact in Contacts+. A notification is then sent to a Slack channel with the review details and a link to the contact in Contacts+.
Contacts+ + Google Business Profile + Google Sheets: When a contact is updated in Contacts+, their information, along with a link to their Google Business Profile (if available), is logged as a new row in Google Sheets. This allows tracking of customer interactions and provides quick access to their business profile.
Google Business Profile and Contacts+ integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Contacts+
Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.
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See how Latenode works
FAQ Google Business Profile and Contacts+
How can I connect my Google Business Profile account to Contacts+ using Latenode?
To connect your Google Business Profile account to Contacts+ on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Contacts+ accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new GBP reviews to Contacts+?
Yes! Latenode allows automatic syncing via custom workflows. Use our visual editor and AI blocks to filter reviews and enrich contact data, ensuring faster response times.
What types of tasks can I perform by integrating Google Business Profile with Contacts+?
Integrating Google Business Profile with Contacts+ allows you to perform various tasks, including:
- Create new Contacts+ contacts from positive Google Business Profile reviews.
- Update existing Contacts+ contacts with data from Google Business Profile.
- Send automated thank you notes via Contacts+ for new 5-star Google Business Profile reviews.
- Track customer feedback trends across both Google Business Profile and Contacts+.
- Alert your team in Slack when a VIP contact leaves a review.
HowsecureistheGoogleBusinessProfileintegrationonLatenode?
Latenode employs robust security measures, including encryption and secure authentication, to protect your Google Business Profile and Contacts+ data.
Are there any limitations to the Google Business Profile and Contacts+ integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Contacts+ APIs may affect large-scale data processing.
- Custom fields in Contacts+ may require manual mapping during workflow creation.
- Changes to the Google Business Profile or Contacts+ APIs could necessitate updates to your workflows.