How to connect Google Business Profile and Data Enrichment
Create a New Scenario to Connect Google Business Profile and Data Enrichment
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Data Enrichment will be your first step. To do this, click "Choose an app," find Google Business Profile or Data Enrichment, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Data Enrichment Node
Next, click the plus (+) icon on the Google Business Profile node, select Data Enrichment from the list of available apps, and choose the action you need from the list of nodes within Data Enrichment.


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Data Enrichment

Authenticate Data Enrichment
Now, click the Data Enrichment node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Data Enrichment settings. Authentication allows you to use Data Enrichment through Latenode.
Configure the Google Business Profile and Data Enrichment Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Data Enrichment Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Data Enrichment
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Business Profile, Data Enrichment, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Data Enrichment integration works as expected. Depending on your setup, data should flow between Google Business Profile and Data Enrichment (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Data Enrichment
Google Business Profile + Data Enrichment + HubSpot: When a new review is posted or updated on Google Business Profile, the lead's information is enriched using Data Enrichment. This enriched data is then used to create or update a contact in HubSpot.
Google Business Profile + Data Enrichment + Slack: When a new review is posted or updated on Google Business Profile, the lead's data is enriched. Then a Slack message is sent to a specified channel containing the enriched lead information.
Google Business Profile and Data Enrichment integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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See how Latenode works
FAQ Google Business Profile and Data Enrichment
How can I connect my Google Business Profile account to Data Enrichment using Latenode?
To connect your Google Business Profile account to Data Enrichment on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Data Enrichment accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich customer data from Google Business Profile reviews?
Yes, you can! Latenode allows you to automatically enrich data using review information to enhance customer profiles and improve targeted marketing efforts. This offers valuable insights at scale.
What types of tasks can I perform by integrating Google Business Profile with Data Enrichment?
Integrating Google Business Profile with Data Enrichment allows you to perform various tasks, including:
- Enrich customer profiles using review data for targeted marketing.
- Identify key customer demographics from location data analysis.
- Automate sentiment analysis of customer reviews.
- Enhance lead generation by appending missing contact details.
- Improve customer service by understanding customer background.
Can I automatically update customer data when a new review appears?
Yes! Latenode’s real-time automation allows you to trigger data enrichment workflows whenever a new review is posted on your profile, keeping your data fresh.
Are there any limitations to the Google Business Profile and Data Enrichment integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data Enrichment credits are required for the Data Enrichment app.
- Rate limits apply to both Google Business Profile and Data Enrichment APIs.
- Data accuracy depends on the quality of data enrichment sources.