How to connect Google Business Profile and Deepgram
Create a New Scenario to Connect Google Business Profile and Deepgram
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Deepgram will be your first step. To do this, click "Choose an app," find Google Business Profile or Deepgram, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Deepgram Node
Next, click the plus (+) icon on the Google Business Profile node, select Deepgram from the list of available apps, and choose the action you need from the list of nodes within Deepgram.


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Deepgram


Authenticate Deepgram
Now, click the Deepgram node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Deepgram settings. Authentication allows you to use Deepgram through Latenode.
Configure the Google Business Profile and Deepgram Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Deepgram Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Deepgram
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Deepgram, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Deepgram integration works as expected. Depending on your setup, data should flow between Google Business Profile and Deepgram (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Deepgram
Google Business Profile + Deepgram + Slack: When a new review is posted on Google Business Profile, Deepgram transcribes a prerecorded audio file from a URL mentioned in the review. A summary of the audio transcription is then sent to a designated Slack channel.
Deepgram + Google Business Profile + AI Agent: Deepgram transcribes a prerecorded audio file from a URL. The transcription is fed into an AI Agent, which then creates a reply to the Google Business Profile Review based on its analysis.
Google Business Profile and Deepgram integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Deepgram
Need to transcribe audio/video inside your Latenode automations? Deepgram offers fast, accurate speech-to-text. Connect it to your workflows for automated meeting summaries, content analysis, or customer support monitoring. Fine-tune results with custom vocabularies, all within Latenode's visual interface and code blocks.
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See how Latenode works
FAQ Google Business Profile and Deepgram
How can I connect my Google Business Profile account to Deepgram using Latenode?
To connect your Google Business Profile account to Deepgram on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Deepgram accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze customer sentiment from Google Business Profile reviews using Deepgram?
Yes, you can! Latenode allows you to automate this, forwarding review audio to Deepgram, analyzing the sentiment, and storing the results, streamlining your customer feedback analysis.
What types of tasks can I perform by integrating Google Business Profile with Deepgram?
Integrating Google Business Profile with Deepgram allows you to perform various tasks, including:
- Transcribing customer voicemails left on Google Business Profile.
- Analyzing the sentiment of spoken feedback in Google Business Profile audio.
- Generating summaries of customer reviews using Deepgram's AI models.
- Automatically flagging negative feedback based on keywords.
- Creating reports on customer satisfaction using transcribed data.
How does Latenode handle Google Business Profile API rate limits?
Latenode provides built-in tools to manage API rate limits efficiently, including queueing and retry mechanisms, ensuring stable data flow.
Are there any limitations to the Google Business Profile and Deepgram integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Deepgram transcription accuracy depends on audio quality.
- Google Business Profile data availability is subject to Google's API.
- Large volumes of audio processing may require a higher Deepgram tier.