How to connect Google Business Profile and Drip
Create a New Scenario to Connect Google Business Profile and Drip
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Drip will be your first step. To do this, click "Choose an app," find Google Business Profile or Drip, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Drip Node
Next, click the plus (+) icon on the Google Business Profile node, select Drip from the list of available apps, and choose the action you need from the list of nodes within Drip.


Google Business Profile
⚙

Drip


Authenticate Drip
Now, click the Drip node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Drip settings. Authentication allows you to use Drip through Latenode.
Configure the Google Business Profile and Drip Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Drip Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Drip
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Drip, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Drip integration works as expected. Depending on your setup, data should flow between Google Business Profile and Drip (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Drip
Google Business Profile + Drip + Slack: When a new positive review is posted on Google Business Profile, automatically create or update a subscriber in Drip with information from the review. Then, send a personalized thank you message to the reviewer via Drip and notify the team in Slack about the new review.
Drip + Google Business Profile + Google Sheets: This workflow tracks email campaign performance. When a new subscriber is added in Drip, retrieve Google Business Profile data. Store the Drip subscriber information and Google Business Profile metrics in a Google Sheet for analysis.
Google Business Profile and Drip integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories

About Drip
Use Drip in Latenode for automated marketing workflows. Sync customer data, trigger personalized email campaigns based on events, and analyze results. Scale your email marketing by connecting Drip to other apps in Latenode via visual flows. Benefit from advanced logic and data transformations to precisely target your audience.
Similar apps
Related categories
See how Latenode works
FAQ Google Business Profile and Drip
How can I connect my Google Business Profile account to Drip using Latenode?
To connect your Google Business Profile account to Drip on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Drip accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Drip campaigns from new Google Business Profile reviews?
Yes! Latenode’s visual editor makes it simple to trigger targeted Drip campaigns based on new reviews. Automatically engage happy customers and address concerns promptly, boosting loyalty.
What types of tasks can I perform by integrating Google Business Profile with Drip?
Integrating Google Business Profile with Drip allows you to perform various tasks, including:
- Adding new Google Business Profile reviewers to a Drip campaign.
- Segmenting Drip subscribers based on review sentiment analysis.
- Sending personalized thank-you emails for positive Google reviews.
- Updating Drip subscriber custom fields with GBP information.
- Triggering internal notifications for negative Google reviews.
Can I use Javascript to transform review text before sending to Drip?
Yes! Latenode allows you to use Javascript code blocks to parse and transform Google Business Profile review text before sending it to Drip, enhancing automation.
Are there any limitations to the Google Business Profile and Drip integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Drip APIs may affect workflow speed.
- Historical Google Business Profile review data prior to integration setup will not be automatically synced.
- Complex data transformations may require custom JavaScript coding within Latenode.